1 Management
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10Unit 1 Management
Management
1 Consider what the functions of management are
Discuss what makes a good managerAims
Lead-in
To what extent is effective management something you are born with, as opposed to a set of skills that can be taught? Which business leaders do you admire for their managerial skills? What are these skills? Do managers have a good reputation in your country? Or are they made fun of in jokes, cartoons and television series? If so, why do you think this is? Which of the ve famous managers below do you nd the most interesting and impressive? Akio Morita co-founded a company in Tokyo in 1946, and later changed its name to Sony. He moved to the US, where he had the original ideas for the Walkman and the video cassette recorder. Sony acquired music and lm companies, and developed video games. While Jack Welch was Chief Executive Of cer (CEO) of General Electric in the 1980s and 1990s, its market value increased from $14 billion to more than $410 billion. He red 10% of the companys managers each year.Steve Jobs was rst the co-founder
and later the CEO of Apple. He was red from his own company (!) in 1985, and co-founded Pixar Animation Studios, but rejoined Apple in 1997, and helped develop the iPod and the iPhone.© The New Yorkerwww.cambridge.org© in this web service Cambridge University PressCambridge University Press978-0-521-74341-9 - English for Business Studies Student"s Book: A Co
urse for Business Studies and Economics Students, Third EditionIan MacKenzie
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