[PDF] font psychology in logo design pdf

What is font psychology?

Font psychology is a powerful thing. The fonts you choose to include in your designs can dramatically change how that design is viewed by your audience—and what kinds of emotions it inspires. But what, exactly, is font psychology? Why is it so important? And how can you use font psychology to shape emotions in your designs?

How do shape psychology and color psychology affect fonts?

It’s also worth bearing in mind the rules of shape and color psychology, too. In shape psychology, we’d be looking at its geometric form and how that elicits an emotion or feeling from the viewer. This would impact fonts too since they have elements in geometric forms.

How to choose the right typeface for Your Logo?

Font Psychology matters. You need to know the meaning of the typeface and see to it that it aligns well with the body of your logo text. Brand personality refers to the personification of the brand. Adjectives like caring, cool, funny, luxurious, etc. are associated with the brand because of their brand personality.

Why do designers use emotional fonts?

Fonts that provoke a psychological reaction can be used to make a brand feel more trustworthy, friendly, or aspirational, with designers often turning to emotional fonts to give brand identities a powerful psychological impact.