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GMCVB

Communications

Activities and Press Clippings

OCTOBER 2019

October 2019

Dear Reader,

of October 2019. Within these pages you will be given a firsthand look at the results garnered by the efforts of the Communications Team at The Greater Miami Convention & Visitors

Bureau.

The Communications Activity report is constructed of four sections: x : Illustrates the circulation, media impressions, advertising equivalency, and social media mentions for Greater Miami and The Beaches. These results are presented both as year-to-date and monthly figures. x : This section provides you an in-depth view at the and press missions. x We bring destination pitches to life by hosting international and domestic press on FAM tours. Here you can see the media activities that were developed by the press team and suited specifically for themed FAMs. you will find the all the press clippings resulting worldwide for the given month. Clippings are listed in order by the following markets: USA and Canada, Germany, United Kingdom, Italy, France, Scandinavia, Spain, Argentina, Brazil, and Colombia. It is an absolute privilege promoting Greater Miami and The Beaches to the world through our domestic and international public relations efforts. If you have any questions about this report please feel free to reach the Communications Team directly at 305.539.3084.

Sincerely,

William D. Talbert, III, CDME Jennifer Diaz

President & CEO Vice President of Communications Note: The Key Performance Indicators (KPI) section provides you with a snapshot view of the results garnered by the efforts of the communications department during the month of

Key Performance Indicators

Overall Total Circulation: 359,664,143 359,664,143 Overall Total Media Impressions: 899,160,358 899,160,358 Overall Total Ad Equivalency: $787,318 $787,318

General Circulation: 359,664,143 359,664,143

General Media Impressions: 899,160,358 899,160,358

General Ad Equivalency: $787,318 $787,318

MICE Circulation: 0 0

MICE Media Impressions: 0 0

MICE Ad Equivalency: $0 $0

Number of FAMS: 2 2

Number of Media Visits: 21 21

Number of Media Missions: 2 2

Number of Promotions: 2 2

NOTE: This section contains descriptions of all activities involving the media relations & promotions team throughout the month.

COMMUNICATIONS DIVISION

Activity Summary Report

October 2019

SPECIAL PROJECTS:

US/Canada

(U.S.) October 1-4, 2019: GMCVB Communications ´HµDLUVRQ3%6VWDWLRQVQDWLRQZLGHDQGLVDOODERXWseeking the little-known spots and haunts

where innovators and disrupters are creating a brand-new travel experience. 6KRZFDVLQJ0LDPL·VPRVW

unique and special locales - that can only be Found in Miami, filming will take place throughout Greater

Miami - from such diverse areas as the Everglades to the Redlands, Coconut Grove to Downtown Miami and Historic Overtown to Little Haiti and Little Havana. During 17 years at Travel Channel Samantha

Brown filmed over 200 episodes of iconic travel programs. The Miami episode will air during Season 3 of

the series, in which she will take viewers on a discovery of the emotional heart of travel by highlighting the

people who are changing, challenging and strengthening a destination to deliver a decidedly refreshing and

enriching travel experience. In 2018 the show averaged 2M actual views per episode! Samantha also has an

impressive online presence: Facebook ² 153k followers/Twitter ² 108k followers/Instagram ² 55k

followers/Newsletter ² 22k subscribers

5280 (U.S.) October 8, 2019: GMCVB Communications Team did an interview with the Editor for 5280,

2020 edition, as recommended winter city-destination. The story will provide information on some of the

best that Miami has to offer; new exciting restaurants, boutique hotels, activities and destinations that make

sense for tourists visiting that month. WDNHVLWVQDPHIURPWKHFLW\·VPLOH-high elevation. Five-

thousand, two-hundred and eighty feet above sea level. It began in 1993 with the simple but

unprecedented step of asking 75,000 area residents what they wanted to read about in a magazine about

the Mile High City. has more readers than any local magazine in Colorado, outselling most national publications, with a readership that exceeds such well-known national magazines as , , , and

MISSIONS/TRADE SHOWS:

US/Canada

SOCIETY OF AMERICAN TRAVEL WRITERS (SATW) ANNUAL CONVENTION (U.S./Canada) October 20-24, 2019: GMCVB Communications Team Sr. Director of Communications - U.S./Canada, Suzie Sponder, attended the Society of American Travel Writers (SATW) Annual Convention in El Paso, Texas USA where she conducted media appointments, attend professional growth seminars

1955, SATW has more than 1,000 members. Members are content creators that contribute to some of the

most influential print, digital and broadcast platform and are also travel and hospitality brands and the

public relations agencies that represent them. SATW is the premier networking organization bringing all of

SATW is able to maintain the highest level of professional excellence among its members.

Europe

IFTM TOP RESA (France) October 1-4, 2019: GMCVB Communications Team representatives in France joined the GMCVB Travel Industry Sales Team at IFTM Top Resa on October 1-4 in Paris. IFTM

Top Resa is France's International Travel and Tourism Trade Fair and the industry's leading event for

networking, doing business, innovating and keeping abreast of market developments. The exhibition offers

a 360 panorama of the travel industry, covering all sectors: Leisure, Business and Events.

PRESS TOURS:

US/Canada

SPLASH OF WELLNESS PRESS TOUR (U.S.) October 16-18, 2019: GMCVB Communications

Team hosted a group of domestic media in partnership with hotel partners, The Palms and Circa 39, for a

´6SODVKRI:HOOQHVVµJURXSSUHVVWRXU2FWREHU-18. The hotel hosted the group for this wellness themed

press tour and the GMCVB provided itinerary enhancement. Journalists who participated in the tour

represent these publications; , a high quality print and digital travel and lifestyle publication

distributed through Barnes and Nobles nationwide, elite hotels, arts and culture circles and many other

prominent newsstands (Circulation: 250,000), , a family lifestyle magazine geared toward women and mothers in Northern Virginia and greater Washington D.C. areas (Circulation: 25,000), , a quarterly trade publication that serves as a leading news source for professional planners of

conventions, meetings, entertainment, trade show planning, and special events (Circulation: 23,000) and

philanthropy since 1991. The publication also covers a variety of lifestyle topics including travel, luxury

vacations, wine & spirits, and restaurants, among others (Circulation: 50,000).

Latin America

EAST HOTEL MIAMI PRESS TOUR (Mexico) October 21-24, 2019: GMCVB Communications in partnership with the East hotel Miami assisted a group of media from Mexico in town to research the

destination. While in Miami staff assisted with setting up art tours, walking tours and culinary tour. Media

participants include: : 900K+ monthly Online coverage; : 165K monthly;

1.3+ Million monthlyand450K daily:

MEDIA VISITS:

US/Canada

VOYAGER GURU (U.S.) October 10-14, 2019: GMCVB Communications Team hosted influencers Maren Engh and Maxime Jallifier from Voyager Guru (https://www.voyagerguru.com/blog). To promote

the destination and to celebrate the 10th Anniversary of the hotel, the GMCVB partnered with the Epic

Hotel to host these influencers and during their stay, they enjoyed all of the amenities of the hotel as well

as tours, attractions, nightlife and hospitality throughout the destination. Voyager Guru is a source for

everything travel. As travel lovers, deal finders and luxury obsessed, their goal is to bring their followers

the best experiences at the best prices and provide them with the information needed to plan the perfect

vacation. Maren and Max have been traveling the world together since 2013. They live for experiences and

seek out luxury and adventure everywhere. Since they started their journey, they have helped many friends

and family plan the perfect vacations for their budgets and dreams. Maren is always seeking out the newest

hotels and experiences around the world and knew she had to share her findings. Realizing that Instagram

was the perfect medium, Voyager Guru was born (61.4k followers). BLACK ENTERPRISE MAGAZINE (U.S.) October 11-14, 2019: GMCVB Communications Team, in support of the Miami Carnival events taking place in Miami, hosted Cedric Thorton, from , a business magazine for African Americans (UVPM: 683,398) and The Quintessential Gentleman THE QUINTESSENTIAL MAGAZINE October 11-14, 2019: GMCVB Communications Team, in support of the Miami Carnival events taking place in Miami, hosted Eric Thomas from TRAVELWEEK AND CANADIAN JEWISH NEWS (Canada) October 21-23, 2019: GMCVB Communications Team assisted Canadian freelance writer Toby Saltzman who was visiting Miami prior to

departing on a cruise and is planning to highlight the destination in her pre/post cruise coverage for two

Canadian publications: (Circulation: 35,000) and (UVPM: 50,596). ESSENCE MAGAZINE/ESSENCE.COM (U.S.) October 15-21, 2019: GMCVB Communications Team hosted Freelancer Dwight Brown who has been commissioned to write an article recommending restaurants to dine at during Art Basel/Art Week for magazine and , to run in the December 2019 issue. is the premiere lifestyle, fashion and beauty magazine for African-American women (Circulation: 1,050,000/Readership: 8.5 million). is an expansive web destination

aimed to be the ultimate online destination for African-American women and serves as the daily source for

African American-related news, entertainment and community, and reflects the intimate tone and approach

of the esteemed ESSENCE brand (1,050,000 subscribers). Excerpts from their online and magazine stories

are often featured in their broad social media postings: Facebook: https://www.facebook.com/essence/,

Instagram: https://www.instagram.com/essence/?hl=en, Twitter: https://twitter.com/essence?lang=en. Dwight Brown is a Food and Travel Writer and contributes frequently to and.

Latin America

EBUZZTT.COM (Trinidad) October 10-14, 2019: GMCVB Communications Team hosted a journalist

from Ebuzztt.com out of Trinidad. While in Miami the journalist will experience the Miami Carnival as

well as some local attractions. The site covers Caribbean news, music, entertainment and lifestyle trends.

(Ebuzztt.com has over 10,000 umv) Travel influencer family (Brazil) October 16-20, 2019: GMCVB Communications Team hosted two Brazilian social media influencers. The influencers and their children were in Miami focusing on the

220,000; IG @marianafelicioreal 419,000)

LUGARES MAGAZINE (Argentina) October 19-24, 2019: GMCVB Communications Team hosted the editor and photographer from magazine out of Buenos Aires, Argentina. While in Miami the media team of 2 H[SHULHQFHG0LDPL·VFXOLQDU\VFHQHVDVZHOODVDIHZDWWUDFWLRQV7KHPDJD]LQHZLOOGRDVSHFLDO on Miami for early next year featuring gourmet trends and arts/culture. magazine is a monthly

lifestyle publication geared toward audience ages 30-50. (Circulation: 60,000 monthly and 15+ million

umv.)

Europe

FVW MEDIEN GMBH (Germany) October 2-4, 2019: GMCVB Communications Team assisted Holger M. Jacobs, Editor-in-Chief of FVW Medien GmbH Corporate Publishing from Germany in Miami

October 2-4. He will be in Miami researching family-friendly vacation hotels and attractions. FVW Medien

*PE+&RUSRUDWH3XEOLVKLQJ·VSRUWIROLRLQFOXGHVWRXULVPWUDGHPDJD]LQHV, , and . CITY TRIP MIAMI GUIDE BOOK (Germany) October 12-15, 2019: GMCVB Communications Team assisted Klaudia & Eberhard Homann, in the destination October 12-WRXSGDWHWKHLU´&LW\7ULS

0LDPLµJXLGHERRN7KHJXLGHERRNLVSXEOLVKHGE\5HLVH.QRZ-How which was founded in the early

1980s and publishes travel guides for over 200 destinations and more than 230 phrase books for all the

FILMTOURISMUS (Germany) October 12-15, 2019: GMCVB Communications Team assisted Andrea David, founder of the blog Filmtourismus (UVPM: 130,000) based in Hamburg, Germany, researching film locations of famous movies in Miami from October 12-15 to produce coverage on her social media channels. DEX MAGAZIN (Germany) October 20-23, 2019: GMCVB Communications Team assisted Susanne Mendack, Editor-in-Chief of the German upscale and lifestyle magazine (Düsseldorf Exklusiv). She will be in Miami from October 20-WRJHQHUDWHFRYHUDJHRQ0LDPL·VVLJKWVHHLQJVSRWV wine & dining, roRIWRSEDUVQLFHKRWHOVDQGH[FLWLQJDFWLYLWLHVDWWUDFWLRQV7KHPDMRULW\RIWKHPDJD]LQH·V

readership is affluent between the ages of 30-50 years (62.2%). Circulation: 11,000 copies / Readership:

36,000.

DECO Home (Germany) October 21-25, 2019: GMCVB Communications Team hosted editor Katharina Volkwein while in Miami October 21-25 to write about various hotels. is a

lifestyle magazine that reports on interior design, hotels, and designers. The magazine is published

bimonthly with a circulation of 54,200 copies.

Emergency Contacts:

Splash of Wellness

Circa 39/The Palms Group Press Tour

October 16-18, 2019

Emergency Contacts:

GMCVB Sponsored Activities

Wednesday, October 16

7:00 p.m.

Join GMCVB Sr. Director of Communications U.S./Canada for Dinner at Plant Miami sponsored by Plant and the Greater Miami Convention & Visitors Bureau Plant Miami heralds a modern plant-based approach with an emphasis on vibrant organic living foods, with a commitment to the art of conscious cuisine. Featuring vegan, kosher dishes naturally inspired by the South Florida landscape, we use the purest ingredients and highest sustainability practices in the industry. We invite you to nourish from the inside out with our enlightened plant-empowered cuisine. Under the direction of Executive Chef Horacio Rivadero, and Pastry Chef Veronica Manolizi, the menu blends innovative technique with seasonal, local produce, and includes many classic living, vegan and gluten-free dishes. Most of our farm-to-chef ingredients are locally sourced from our own Paradise Farms, including specialty micro greens and 67 varieties of edible flowers. Merging globally-inspired culinary philosophies, an expansive variety of super foods, medicinal herbs and ancient spices inspire our recipes and enliven our dishes. To accompany the menu, we offer byodinamic and organic spirits, craft cocktails, organic wines. Plant Miami heralds

Emergency Contacts:

a modern plant-based approach with an emphasis on vibrant organic living foods, with a commitment to the art of conscious cuisine. Plant Miami is a Certified Kosher restaurant located in the tropical garden of The Sacred Space Miami.

Thursday, October 17

7:45pm

Join GMCVB Sr. Director of Communications U.S./Canada for Dinner at Ember sponsored by Ember and the Greater Miami Convention & Visitors Bureau Located inside Paradise Plaza, is a wood-fired American bistro by highly acclaimed Chef Brad Kilgore, focusing on classic and modern fare, wood-fired dishes, smoke laden meats, pastas and shareable sides. EMBER features a cocktail program focusing on classics done in creative and modern style. The wine list features about 100 wines, 15 of which are available by the glass, including diverse selections from Spain, New Zealand, Austria, Napa Valley and more. The space is designed by Mark Diaz from MAD Design, the 3,200-square-foot indoor/outdoor space will be inspired by the streamline moderne-style of art deco architecture and furniture. Note: The following section contains a clip report spreadsheet with the quantitative results of the coverage secured by the Communications team for the month of October 2019. Following the

clip report spreadsheet, you will find the clippings associated with the clip report, if you have any

questions please feel free to reach out to us.

Note: The following section contains a clip report spreadsheet with the quantitative results of the coverage secured by the Communications team for the month of October 2019. Following the clip report spreadsheet

you will find the clippings associated with the clip report, if you have any questions please feel free to reach out to us.

PUBLICATIONDATEAUTHOR'S NAMEKEY MESSAGES

CIRCULATION/

VISITS PER DAY

AD EQUIVRESULT OFPUBLICATION TYPE

Ig (Posts)-

Ig (Stories) -

MEDIA RELATIONS CLIPPING REPORT FOR THE MONTH OF OCTOBER 2019

Assisted Clips: FRANCE

Assisted Clips: ITALY

Assisted Clips: UK

Assisted Clips: GERMANY

Assisted Clips: US/CANADA

Assisted Clips: SCANDINAVIA

Assisted Clips: ARGENTINA

Assisted Clips: COLOMBIA

Assisted Clips: BRAZIL

Assisted Clips: MEXICO

U.S. &

Canada

Germany

vivanty.de

October 1, 2019

Circ: 50,000

traveller-news.com

October 9, 2019

Circ: N/A

Mate.

October 17, 2019

Circ: 45,000

blu.fm

October 23, 2019

Circ: 47,213

travel4news.at

October 24, 2019

Circ: 62,820

tag24.de

October 27, 2019

Circ: 22,574,217

travel4news Newsletter

October 29, 2019

Circ: 2,000

Der Augenoptiker

October 30, 2019

Circ: 10,100

United

Kingdom

Qantas Travel Insider

1 October 2019

Boisdale Life

1 October 2019

The Independent

5 October 2019

Sunday Express

6 October 2019

Escapism

28 October 2019

Italy

Publication: karismatravel.eu

Circulation: 10,500

Date: 01/10/2019

Title: ͞Once Upon a Kitchen" 2019 in Miami Beach͗ Botturaamong the starred chefs

Ads Value: $ 145

Coverage: 1 page

URL: https://www.karismatravel.eu/magazine/?p=7693

Publication: costacrociere.it

Circulation: 345,360

Date: 03/10/2019

Title: 12 places you cannot miss in Miami

Ads Value: $5,160

Coverage: 1 page

URL: https://www.costacrociere.it/costa-club/magazine/viaggio/cosa-vedere-miami.html

Publication: Turismo & Attualità

Circulation: 10,000

Date: 07/10/2019

Title: Once Upon a Kitchen

Ads Value: $ 500

Coverage: paragraph

Publication: Turismo & Attualità

Circulation: 10,000

Date: 07/10/2019

Title: Stations of the future

Ads Value: $ 3,000

Coverage: 1 page

Publication: marieclaire.it (IG)

Circulation: 188,000

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