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COURSE CATALOGUE
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COURSE CATALOGUE
Fall & Spring
2020 - 2021
Contents
QUICK PROGRAMME GUIDE FOR EXCHANGE STUDENTS ....................................................................... 6
OUR CAMPUSES ............................................................................................................................................. 7
FALL SEMESTER ............................................................................................................................................. 8
ROUEN CAMPUS ............................................................................................................................................. 9
UNDERGRADUATE FALL OFFER ........................................................................................................................................................ 9
GRADUATE FALL OFFER ....................................................................................................................................................................... 10
SPECIALIST GRADUATE TRACKS ................................................................................................................................................... 11
Corporate Finance (MsC, 30 ECTS .......................................................................................................................... 11
Supply Chain Management & Purchasing (MsC), 30 ECTS .................................................................................... 11
International Project Development Track (MSc), 30 ECTS ....................................................................................... 12
Financial Markets and Technologies Track (MSc), 30 ECTS ................................................................................... 12
REIMS CAMPUS ............................................................................................................................................. 13
UNDERGRADUATE FALL OFFER ..................................................................................................................................................... 13
GRADUATE FALL OFFER ....................................................................................................................................................................... 15
SPECIALIST GRADUATE TRACKS ................................................................................................................................................... 16
Innovation & Digital Management (Master) TEMA Programme ............................................................................. 16
Corporate Finance Track (MsC),30 ECTS ................................................................................................................ 17
Global Management Track (MSc), 30 ECTS ............................................................................................................ 18
SPRING SEMESTER ...................................................................................................................................... 19
ROUEN CAMPUS ........................................................................................................................................... 20
UNDERGRADUATE SPRING OFFER .............................................................................................................................................. 20
GRADUATE SPRING OFFER ............................................................................................................................................................... 21
SPECIALIST GRADUATE TRACKS ................................................................................................................................................... 22
Marketing French Excellence (MsC), 30 ECTS ........................................................................................................ 22
Culture & Creative Industries (MsC), 30 ECTS ........................................................................................................ 22
Digital Expertise for Marketing (MsC), 30 ECTS....................................................................................................... 23
International Marketing and Brand Management (MSc), 30 ECTS ........................................................................... 23
Accounting, Auditing & Advisory (MsC), 30 ECTS.................................................................................................... 23
REIMS CAMPUS ............................................................................................................................................. 24
UNDERGRADUATE SPRING OFFER .............................................................................................................................................. 24
GRADUATE SPRING OFFER ............................................................................................................................................................... 25
SPECIALIST GRADUATE TRACKS ................................................................................................................................................... 26
Accounting, Auditing & Advisory (MsC), 30 ECTS.................................................................................................... 26
Digital Expertise for Marketing (MsC), 30 ECTS....................................................................................................... 26
Human Resources and Consulting (MsC), 30 ECTS ................................................................................................ 26
International Marketing and Brand Management (MSc), 30 ECTS ........................................................................... 27
GRADING SYSTEM ........................................................................................................................................ 27
COURSE DESCRIPTIONS ............................................................................................................................. 28
COURSE: Operations Management ............................................................................................................. 29
COURSE: Psychology and Organisational Behaviour .............................................................................. 30
COURSE: Macroeconomics .......................................................................................................................... 31
COURSE: Foundations of Investments ....................................................................................................... 32
COURSE: Economics 1 ................................................................................................................................. 33
Course Catalogue Fall & Spring 2020-2021
3COURSE: The Social Impact of Globalisation and Innovation ................................................................. 35
COURSE: Strategic Management ................................................................................................................. 36
COURSE: Human Resource Management .................................................................................................. 37
COURSE: Management Accounting and Control ....................................................................................... 38
COURSE: Entrepreneurship ......................................................................................................................... 39
COURSE: Marketing Management ............................................................................................................... 40
COURSE: Leadership and Organization Development .............................................................................. 41
COURSE: Data Analysis & Business Intelligence ...................................................................................... 42
COURSE: Intrapreneurship and Project Management ............................................................................... 43
COURSE: Advanced Team Management .................................................................................................... 44
COURSE: Behaviorial Finance ..................................................................................................................... 45
COURSE: Brand Management and Story Telling ....................................................................................... 46
COURSE: Capital Budgeting and Financing ............................................................................................... 47
COURSE: Communication Strategies ......................................................................................................... 48
COURSE: Global Marketing .......................................................................................................................... 49
COURSE: Human Resources & Organization ............................................................................................. 50
COURSE: Innovation Management .............................................................................................................. 51
COURSE: International trade ........................................................................................................................ 52
COURSE: Investments (EN) .......................................................................................................................... 54
COURSE: Leading Change ........................................................................................................................... 55
COURSE: Management Accounting ............................................................................................................ 56
COURSE: Operations Management ............................................................................................................. 57
COURSE: Search Engine Marketing and Community Management ........................................................ 58
COURSE: Strategy ......................................................................................................................................... 59
COURSE: Supply Chain Management ......................................................................................................... 60
COURSE: The Economics of Culture .......................................................................................................... 61
COURSE: Financial Issues for Project Management ................................................................................. 62
COURSE: Managing Individuals and Teams: an Experiential Approach ................................................. 63
COURSE: Multi-project Portfolio Management .......................................................................................... 64
COURSE: Negotiation Strategies and Dispute Resolution ....................................................................... 65
COURSE: Strategies of Development across Countries and Cultures .................................................... 66
COURSE: Information Systems for Supply Chain Management .............................................................. 67
COURSE: Management Science ................................................................................................................. 68
COURSE: Strategic Purchasing ................................................................................................................... 69
COURSE: Introduction to Strategic Supply Chain Management .............................................................. 70
COURSE: Sustainable Operations and Process Management ................................................................. 71
COURSE: Boosting your Employability in France ..................................................................................... 72
COURSE: Découvrir et comprendre la culture française .......................................................................... 73
COURSE: Discovering and Understanding French Culture ...................................................................... 74
COURSE: French for Business .................................................................................................................... 75
COURSE: French for Communication ......................................................................................................... 76
COURSE: Business Ethics ........................................................................................................................... 77
COURSE: Contrôle de gestion ..................................................................................................................... 78
COURSE: Ethique et responsabilité sociale ............................................................................................... 79
COURSE: Fundamentals of Finance ............................................................................................................ 81
COURSE: Globalization and Innovation ...................................................................................................... 82
COURSE: Globalisation et innovation ......................................................................................................... 83
COURSE: Management des ressources humaines .................................................................................... 84
COURSE: Management stratégique ............................................................................................................. 85
COURSE: Marketing stratégique .................................................................................................................. 86
COURSE: Business Analytics ...................................................................................................................... 87
COURSE: Change Management in IT Environment ................................................................................... 88
Course Catalogue Fall & Spring 2020-2021
4COURSE: Digital Business Strategy ............................................................................................................ 89
COURSE: Project Management Methodologies ......................................................................................... 90
COURSE: Digital Communication & Social Media ..................................................................................... 91
COURSE: Experiential Marketing & Customer Centric Culture ................................................................ 92
COURSE: Supply Chain Optimization ......................................................................................................... 93
COURSE: IS Consulting ................................................................................................................................ 94
COURSE: Big Data ......................................................................................................................................... 95
COURSE: Digital Innovation & New Businesses ........................................................................................ 96
COURSE: Innovation & Entrepreneurship .................................................................................................. 97
COURSE: Leadership .................................................................................................................................... 98
COURSE: Design Thinking & UX ................................................................................................................. 99
COURSE: Disruptive Marketing ................................................................................................................. 100
COURSE: Digital Governance .................................................................................................................... 102
COURSE: E-Supply Chain Management ................................................................................................... 103
COURSE: Cross-cultural Management in Global Business .................................................................... 104
COURSE: Financial Analysis for Business Decision Making ................................................................. 105
COURSE: International Service Marketing................................................................................................ 106
COURSE: Organizational Behaviour & International Negotiation .......................................................... 108
COURSE: Responsibility, Sustainability and Organizational Misconduct in Global Business ........... 109
COURSE: Statistics for Business and Economics .................................................................................. 110
COURSE: Blockchain and Fintech ............................................................................................................. 111
COURSE: Brand Marketing ......................................................................................................................... 112
COURSE: Corporate finance ...................................................................................................................... 113
COURSE: Corporate Finance ..................................................................................................................... 114
COURSE: Economics 2 ............................................................................................................................... 115
COURSE: Economie 2 ................................................................................................................................. 116
COURSE: Financial Derivatives and Risk Management .......................................................................... 117
COURSE: Integrated Marketing Communication & Digital...................................................................... 118
COURSE: International distribution networks .......................................................................................... 119
COURSE: Project Management .................................................................................................................. 120
COURSE: Purchasing, Procurement and Supply Chain Management .................................................. 121
COURSE: Strategic Marketing .................................................................................................................... 122
COURSE: Sustainable business ................................................................................................................ 123
COURSE: The Digital Organisation ........................................................................................................... 124
COURSE: Web Marketing............................................................................................................................ 125
COURSE: International Management ........................................................................................................ 126
COURSE: Organisational and People Challenges in the Service and Collaborative Economy .......... 127COURSE: Strategic Marketing .................................................................................................................... 128
COURSE: International Procurement ........................................................................................................ 129
COURSE: Logistics and Transportation ................................................................................................... 130
COURSE: Managing Quality for Supply Chain Management .................................................................. 131
COURSE: Revenue Management ............................................................................................................... 132
COURSE: Risk and Project Management .................................................................................................. 133
COURSE: Data Analysis & Business Intelligence .................................................................................... 134
COURSE: Entrepreneurship ....................................................................................................................... 136
COURSE: Leadership and Organization Development ............................................................................ 137
COURSE: Negotiation ................................................................................................................................. 138
COURSE: Business Game .......................................................................................................................... 139
COURSE: Digital Socio-Economic Environment ...................................................................................... 140
COURSE: Leadership and Management Competences ........................................................................... 141
COURSE: Managerial Accounting ............................................................................................................. 142
COURSE: Operations & Supply Chain Management ............................................................................... 143
Course Catalogue Fall & Spring 2020-2021
5.................................................................................................... 144
SPECIALIZATION " Digital Expertise for Marketing » ............................................................................. 148
SPECIALIZATION " Financial Markets: Asset and Risk Management » ................................................ 153
............................................................................. 158SPECIALIZATION " Accounting, Auditing & Advisory » ......................................................................... 164
SPECIALIZATION " Supply Chain Management and Purchasing» ........................................................ 175
.................................................................................................. 177
Course Catalogue Fall & Spring 2020-2021
6QUICK PROGRAMME GUIDE FOR EXCHANGE STUDENTS
9 Taught in Reims & Rouen
9 Undergrad. & grad class offer
9 Advanced tracks offered
9 Flexible can mix&match your
classes with other programmes9 Classes taught in French & English
This exceptional programme benefits from all the tradition and a strong network of professional and academic partners and alumni throughout the world.Available on both our Rouen and Reims campuses,
it will offer you a broad range of possibilities in terms of tracks, specialisations and work environments.More information
9 Taught in Reims
9 Undergrad. class offer
9 Flexible can mix&match your
classes with other programmes9 Classes taught in English & French
By offering 12 programmes in 10 countries, this versatile training course centred on management fundamentals offers an authentic immersive experience in a multicultural context through your entire curriculum. CESEM will open you up to greater cultural agility and facilitate your professional mobility in other countries and cultures.More information
9 Taught in Rouen
9 Undergrad. class offer
9 Offers Advanced Track
9 Flexible can mix&match your
classes with other programmes9 Classes taught in English
The Global BBA is a 4-year Bachelor's degree that
offers a solid base in the culture of management; business administration and marketing delivered100% in English and/or in French. The very
essence of the NEOMA BS Global BBA is agility! develop professional agility, business and managerial skills, learn to encourage the talent found in your teams, put your knowledge to good use, employ critical analysis, interact with colleagues and clients in an appropriate manner and effectively adapt to many different environments.More information
9 Taught in Reims
9 Offers graduate classes
9 Specialist stand-alone tracks
9 Classes taught in English
TEMA has emerged as a unique programme in the
What makes it unique? An innovative curriculum combining management and technology, paired with innovative pedagogy to train managers, giving them first-rate technology skills and knowledge as well as an entrepreneurial profile.More information
9 Taught in Reims & Rouen
depending on specialisation9 Offers postgraduate classes
9 Specialist stand-alone tracks
9 Classes taught in English
Taught in English and designed for students of all nationalities, NEOMA BS full time MSc degree programmes offer you the idea gateway to the world well-established reputation for research and academic excellence, our MSc degrees are constantly reviewed and developed to respond to the ever-changing requirements of a continually evolving corporate world.More information
Course Catalogue Fall & Spring 2020-2021
7OUR CAMPUSES
Joining NEOMA Business School guarantees that you will receive top-quality management training. The school also offers a welcoming atmosphere that is ideal for your studies. Our campuses and their infrastructure have been designed so that students and professors can develop in a pleasant, stimulating environment. Our goal is to make sure you can successfully balance your work and study with your personal life. Campus life: promoting a genuinely international, multicultural experience REIMSThe NEOMA Business School Reims campus is on
two sites with a contemporary architectural style, located just five minutes from each other by tram.The campuses are equipped with state of the art
teaching equipment : interactive whiteboards, simulation rooms, trading rooms, language labs, student society offices, multi-media library, student life areas, etc. A 100% multimedia environment offering innovative learning can be accessed on and off campus: e-learning platform, remote access to the School's databases and documentary material (e-books, electronic periodicals, specialised databases, etc.). Close to the city centre and major transport routes:10 min from Reims city centre by tram
10 min from the TGV railway station by tram
30 min from Charles de Gaulle airport by train
45 min from the centre of Paris by high-speed train
ROUENThe NEOMA Business School Rouen campus is a
very special 7-hectare location surrounded by woods.The campus is equipped with state of the art
teaching equipment: market room, student society offices, multi-media library, student life areas, etc.A 100% multimedia environment offering
innovative learning can be accessed on and off campus: e-learning platform, remote access to the School's databases and documentary material (e-books, electronic periodicals, specialised databases, etc.). Close to the city centre and major transport routes:10 min from Rouen city centre by bus
15 min from the railway station by bus
1 hr 15 from Paris by train or car
1 hr from the Normandy coast by train or car
Course Catalogue Fall & Spring 2020-2021
8FALL SEMESTER
COURSE
CATALOGUE
2020-2021
Course Catalogue Fall & Spring 2020-2021
9ROUEN CAMPUS
This non-binding course offer is subject to change.How to read our course catalogue?
9 The Catalogue is divided into Fall (Rouen/Reims) & Spring (Rouen/Reims)
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