[PDF] axe perfume marketing strategy

7 sept. 2018 · A multi-channel strategy is used by the company to make the AXE brand of products available to the customers. It distributes the products  Segmentation, targeting · Competitive advantage in the Autres questions
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  • What is Axe marketing strategy?

    Marketing Strategy of Axe analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on Axe marketing mix, help the brand succeed in the market.

  • What is Axe target market?

    Axe would have anthropologists believe that its target audience was 20-something men for whom quick-draw sexual episodes were a semi-regular occurrence; in fact, the brand's power user was a 13-year-old boy with a mom who humored him.

  • What is the brand positioning of Axe?

    Axe is predominantly a Regular Guy brand, as it promotes authenticity, and for years the main heroes of its communication have been average men. In its equity there are still elements of the Jester brand archetype, as the brand consistently applies humour in its advertising.
  • A brand with a bold personality
    Axe is known for its bold, irreverent and humorous nature. Its campaigns and advertisements are unapologetic, often taking risks and pushing boundaries.
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