Lecture 9 Concept selection.pdf PDF

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ETM 551 Concept Selection. 21. Concept Development Funnel concept generation concept screening concept scoring concept testing. CONCEPT SELECTION. PROCESS

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Lecture 9 Concept selection.pdf

For a small number of concepts with simple decision making only concept screening will be sufficient. ? Concept Scoring. More careful analysis in order

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Concept selection

Lecture 9

Andrea Schiffauerova, PhD.

INSE 6411Product Design Theory and Methodology

Textbook -Chapter 8

CONCEPT SELECTION

Concept selection

Concept selection is a process of:

concepts testing or development All concepts at this phase satisfy the key customer needs, but only one (or more) can be pursued further The designs are still abstract, which makes the decision making difficult The main objective is not to select a concept, but to develop a concept 4

Concept selection: Overview of methodology

Two-stage concept selection methodology:

xA quick, approximate evaluation aimed at producing a few viable alternatives xFor a small number of concepts with simple decision making only concept screening will be sufficient xMore careful analysis in order to choose the most promising single concept Both stages use a selection matrix in order to 5

Concept Development Funnel

concept generation concept screening concept scoring concept testing 7

Concept Selection Example:

Prefilled Syringe

Concept Screening

Often called Pugh Concept Selection

The purpose:

Five Steps:

1.Prepare the selection matrix

2.Rate the concepts

3.Rank the concepts

4.Combine and improve the concepts

5.Select one or more concepts

Concept Screening

Step 1: Prepare the selection matrix

xThe same level of detail xGraphical and/or textual representation 10

Concept Screening

Step 1: Prepare the selection matrix

xConsider use of primary customerneeds xConsider use of enterpriseneeds (price, manufacturability, etc.) xChoose criteria that differentiate your concepts xList criteria of similar importance xDo not list unimportant criteria 12

Concept Screening

Step 1: Prepare the selection matrix

xCould be industry standard, best-in-class benchmark, top seller, an early concept, a new concept or one of the considered concepts xPick a reference that will allow you to differentiateyour concepts 13

Concept Screening

Step 2: Rate the concepts

x͞better than" (н) x͞same as" (0) x͞worse than" (-) 14

Concept Screening

Step 3: Rank the concepts

Concept Screening

Step 4: Combine and improve the concepts

by one bad feature? Can a minor modification improve the overall concept while remaining distinct from the other concepts? 16

Concept Screening

Step 4: Combine and improve the concepts

CONCEPT VARIANTS

SELECTION

CRITERIAABCDEFGREF.

Ease of Handling0000quotesdbs_dbs7.pdfusesText_5

[PDF] Lecture 9 Concept selection.pdf

Concept selection

Lecture 9

Andrea Schiffauerova, PhD.

INSE 6411Product Design Theory and Methodology

Textbook -Chapter 8

CONCEPT SELECTION

Concept selection

Concept selection is a process of:

Concept selection: Overview of methodology

Two-stage concept selection methodology:

Concept Development Funnel

Concept Selection Example:

Prefilled Syringe

Concept Screening

Often called Pugh Concept Selection

The purpose:

Five Steps:

1.Prepare the selection matrix

2.Rate the concepts

3.Rank the concepts

4.Combine and improve the concepts

5.Select one or more concepts

Concept Screening

Step 1: Prepare the selection matrix

Concept Screening

Step 1: Prepare the selection matrix

Concept Screening

Step 1: Prepare the selection matrix

Concept Screening

Step 2: Rate the concepts

Concept Screening

Step 3: Rank the concepts

Concept Screening

Step 4: Combine and improve the concepts

Concept Screening

Step 4: Combine and improve the concepts

CONCEPT VARIANTS

SELECTION

CRITERIAABCDEFGREF.

Ease of Handling0000quotesdbs_dbs7.pdfusesText_5

Concept selection is a process of:

Two-stage concept selection methodology:

Often called Pugh Concept Selection

The purpose:

Five Steps:

Step 1: Prepare the selection matrix

Step 1: Prepare the selection matrix

Step 1: Prepare the selection matrix

Step 2: Rate the concepts

Step 3: Rank the concepts

Step 4: Combine and improve the concepts

Step 4: Combine and improve the concepts