[PDF] consumer behaviour beauty products

Purchase Decision Factors
  • Brand Loyalty: Brand loyalty is a significant factor in the beauty industry.
  • Price Sensitivity: Price is another significant factor in consumer purchase decisions in the beauty industry.
  • Product Quality: Product quality is a crucial factor in the beauty industry.
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  • What are the factors affecting consumer Behaviour for beauty products?

    There are many factors that consumers will look for before buying a cosmetic product: Brand, Quality, Labeling, Price, and Advertisement.
    The Brand is considered as a name and symbol of a company.
    Brand plays an important role in creating a positive image among customers.

  • What are consumers looking for in beauty products?

    Here are the top consumer trends in beauty and personal care brands, highlighting how the market continues to shift dramatically with changing technologies and buying behaviors.

    Sustainable and Clean Products. Personalized Shopping Experiences and Customized Products. AI-Integrated Technology.

  • What is consumer Behaviour for a product?

    Consumer behavior is the study of how people make purchase decisions to satisfy their needs, wants, or desires and how their emotional, mental, and behavioral responses influence the buying decision.

  • What is consumer Behaviour for a product?

    The global cosmetics market size was valued at USD 262.21 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.2% from 2023 to 2030.

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