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CAPITALMARKETS

PRESENTATION

February 23, 2021

72G$K·6 63($.(56

Chief Executive Officer

Chief Financial Officer

EnriqueMARTINEZ

Jean-BrieucLE TINIER

2 3

Two iconic brands with

aunique positioning andmodel, whose strength was spotlighted bythe covid crisis

TWO ICONIC AND COMPLEMENTARY BRANDS,

WITH A VAST AND READILY MOBILIZED CUSTOMER BASE

A QUEST FOR INDIVIDUALITYA QUEST FOR ESSENCE

DARE

Self-fulfillment, discovery

CARE

Serenity, simplicity

1.Have made at least one purchase in the last 24 months, France

2.Members, Group level

Note: other brands within the Group: Nature & Découverts, Wefix, France Billet, PC Clinic

SegmentationActivationCross-brands

#2

Most missed brand by French

consumers during the first lockdown active customers1loyal customers230M10M 4

Source -Institut CSA

A STRONG INTERNATIONAL PRESENCE WITH SIGNIFICANT

ONLINE AND OFFLINE FOOTPRINTS

34 points of sale

75M annual online visits

751 points of sale

832M annual online visits

85 points of sale

69M annual online visits

Note -as of end Dec 20205

38 points of sale

82M annual online visits

1. Total 2020 Sales, ½M / Total Sales Evol 2020 vs 2017, % -France

2. June-December Sales Evol. 2020 vs 2019, % -France

A HIGH EXPOSURE TO GROWTH CATEGORIES,

PARTICULARLY IN THE POST-COVID J25IG"

of our product mix on growth categoriesc.75% " M JURRPO SMUPLŃXOMUO\ VPURQJ in the post-covid world2 of our product mix on declining categoriesc.10% " M VPRRPO UHSOMŃHPHQP by new growing categories

Our markets are growing

+5-10% +10-20% >20% 6

Source -GfK

2000
4500
0 500
3500
1000
1500
2500
3000
4000
6000
5000
5500
6500
Books Audio TV

ITMajor Domestic Appliances

Small Domestic

Appliances

Sound

Telecom

GamingPhoto

Video

2020 FR market value, ½M1

2020 vs 2017 growth, %1

" $1G $1 UNRIVALLED LEADERSHIP ON THE HIGH-END SEGMENT

OF OUR MARKETS

Fnac Darty 2019

market share

Fnac Darty 2019

premium market share1 26%
46%
18% 30%
20% 30%
17% 22%
7

Source -GFK, France

1. Premium corresponding to 4th quartile in terms of price positioning

THESE ACHIEVEMENTS HIGHLIGHT THE RELEVANCE OF OUR MODEL

AND THREE CORE STRENGTHS

8

OMNICHANNEL

POWER

PEERLESSS

SERVICES

INNOVATION

multi-format stores 900+ average monthly online unique visitors1c. 44M dedicated Group staff in direct contact with customersc. 17,000 of online sales are C&C2c. 50%

Online market share gain3

+0,7 +4,0 +2,6

Pre-CovidCovid 1st

Lockdown

Post-Covid

1stlockdown

Jan -Feb 2020Mar -May 2020Jun ²Nov 2020

new online active customers in 20201+5M pt pt pt 9

1.Group level, sum of all websites, 2020

2.FY 2019

3.Source -GfK, House equipment online market shares vs. 2019, France

A PROVEN AND SUCCESSFUL OMNICHANNEL MODEL,

OUTPERFORMING PURE PLAYERS DURING THE COVID CRISIS

PRE-PURCHASEPURCHASEPOST-PURCHASE

A RESILIENT MODEL, REINFORCED BY OUR UNMATCHED SERVICE

OFFERING THROUGHOUT THE CUSTOMER JOURNEY

On & offline

advice

Independent

expert advice & help

800,000 credit

cards

Leasing

&rental

Used products

collection

1h & D+1 Click

& Collect

180M+ units

per year

700+ drivers

1M+ subscriptions 1.5M+ warranties &insurance policies c.1.5M repairs per year 2.500 technicians 10 #1 collector of electrical waste inFrance

A HISTORICAL INNOVATIVE SPIRIT,

KEEPING US AHEAD OF COMPETITION

11 1968

Creation of the first

aftersalesservices 1972

First retailer in the world

to open its laboratory 1973

IMXQŃO RI POH ´Contrat

GH FRQILMQŃHµ

1988

FUHMPLRQ RI POH ´Prix

*RQŃRXUP GHV I\ŃpHQVµ 2011

Launch of Kobo

by Fnac 2014

Launch of the

1h-Click &

Collect

2018

Launch of the first

durability barometer 2018

Launch of the

vocal command on fnac.com2019

Launch of

Pay & Go

2020

First retailer in the world to

operate an unlimited MDA repair subscription service1

Ecofriendly initiatives

1.Official launch : end 2019

The will to embrace and leadthese trends

with our next transformation THE RELEVANCE OF OUR CHOICES WAS SPOTLIGHTED BY THE COVID CRISIS, WHICH ACCELERATED CONSUMER BEHAVIOR TRENDS 12

Marketplace

Click & collectDurable choice

Membership programLogistics capacity

Proximity

Personalization

Value of the offer

CSR strategyDigital bond

Our next transformation will be

driven by three convictionsquotesdbs_dbs33.pdfusesText_39

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