[PDF] [PDF] High-Net-Worth Investor Research 2019





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  • What is a typical high-net-worth individual?

    A high-net-worth individual (HNWI) is someone with liquid assets of at least $1 million. These individuals often seek the assistance of financial professionals to manage their money, and their high net worth qualifies them for additional benefits and investing opportunities that are closed to most.
  • How do you target ultra high net worth individuals?

    We recommend segmenting UHNW prospects based on the following interests:

    1Hobbies: Golfing, Sailing, Travel, Fashion, and Entertainment.2Human Motivations: Family, Relationships, Health, and Lifestyle.3Financial Goals: Estate Planning, Business Succession, Complex Finances, Recent Divorce.
  • To help advisors answer that question, we've built a list of the top 5 keys to managing high-net-worth clients.

    1Focus on Value First, Discounts Second. There are some misconceptions about how the wealthy think about price. 2Be Patient. 3Make the Time. 4Take the Family Office Approach. 5Keep an Eye Out for a Niche You Can Fill.

INVESTMENTS & WEALTH INSTITUTE

High-Net-Worth Investor Research 2019

AN INTRODUCTION

The ???? High-Net-Worth Investor Study from the Investments & Wealth Institute was designed to answer two important questions for advisors and for the industry. ?. If, as the research shows, the majority of clients are satisfied with their advisor, do we need to set a higher standard than satisfaction? ?. If not, what is the path from being a good advisor with satisfied clients, to an Exceptional Advisor with deeply engaged clients? In order to answer these questions, the Investments & Wealth Institute gathered input from just over ?,??? high-net-worth investors across North America. The research built on the findings of previous studies conducted in ???? and ????. Of those respondents, ??? were in the United States and ??? were in Canada. All respondents worked with a financial advisor and met specific household investable asset criteria. This report reflects the findings among U.S. investors and there is more information on the respondents is in Appendix ?. Q: Please tell us which best describes your current total investable assets

Note: Totals may not equal 100% due to rounding.

THE EXCEPTIONAL ADVISORnj MODEL

The research shows that advisors have successfully built strong relationships with their clients. Ninety-one percent of clients are somewhat or very satisfied.

Eighty-nine percent of clients are somewhat or extremely likely to continue to work with their advisor.

The industry Net Promoter Score

1 among high-net-worth clients is high, at ???.

And while the news is good, it suggests having satisfied and loyal clients won't set an advisor apart. There is a clear

opportunity for advisors to hold themselves to a higher standard in order to do the best possible work for their clients

and to stand out in a competitive marketplace. Drawing on those findings, the Investments & Wealth Institute created The

Exceptional Advisor® Model. The model provides a way for advisors to assess how they are doing now and a path forward

for those who want to achieve more in the future. 1

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