[PDF] Commodification and Adventure in New Zealand Tourism





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investment research that Tourism New Zealand and MBIE commissioned with NZTE to examine the state of hotel capacity across the country and the opportunities for increased international investment A priority of Tourism New Zealand’s four year strategy is to encourage regional and seasonal dispersal to deliver longer term value and sustainability

What is the New Zealand tourist magazine?

    The publication has long been a repository of incredibly useful New Zealand tourism and essential info.

What is the New Zealand travel guide?

    The travel guide is designed as a complete travel planning solution based entirely on your own terms to organize a New Zealand vacation or holiday. Select regions of New Zealand below to choose from activities, events and overnight campervan locations and create a customized New Zealand travel itinerary.

What are the quarterly reports for Tourism New Zealand?

    Tourism New Zealand’s financial performance is also summarised along with an update on key tourism outcomes such as international visitor arrivals in these reports. The dates the Quarterly Reports are provided to Ministers are committed to in Tourism New Zealand’s Output Agreement with Ministers.

What is the importance of tourism in New Zealand?

    Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences.

Commodification and Adventure in New

Zealand Tourism

Paul Cloke

University of Bristol, University Road, Bristol BS8 1SS, UK

Harvey C. Perkins

PO Box 84, Lincoln University, Canterbury, New Zealand practices are as yet rarely eclipsed by adventure signification. Introduction: The Importance of Commodified Adventure place, and the formation of cultural identity in different places. experience.

1368-3500/02/06 0521-29 $20/0© 2002 P. Cloke & H.C. Perkins

Current Issues in TourismVol. 5, No.6, 2002

521
Commodification and Adventure in New Zealand Tourism

522Current Issues in Tourism

(Image by Ted Scott, Fotofile Ltd, Titirangi, Auckland, New Zealand (http: //www.yellowpages.co.nz/for/fotofile/) outdoors is inextricably interconnected with adventure: mankind.(NZTB,1998:1) patory images and ideas about the adventurousness of the place. cle and other attractions of commodified place-related tourism. Commodification and Adventure in New Zealand Tourism523

524Current Issues in Tourism

Figure 2NewZealandWay"sAdventurebrochure

the like has provided a new impetus for tourism (Cloke & Perkins, 1998). ability to adventurous pursuits and the places in which they are set. her experience of tourism in Australia, summarises such impacts: the tourist and the toured in any given context.

Tourism and the Commodification of Place

Commodification and Adventure in New Zealand Tourism525 review those parts of that work that are relevant to our argument. image takes precedence over material objects. so it implodes into its imagery, and is characterised by simulacrum.

526Current Issues in Tourism

nal function before it becomes touristic" (Pretes, 1995: 4). people exploited" (Cohen, 1988: 372). and that tourism is therefore a 'colossal deception" (Cohen, 1988: 373). and commercial - attributes" (Britton, 1991: 462). Commodification and Adventure in New Zealand Tourism527 markers.

1991:463)

this place which blur the boundaries between history and fiction. co-operation with each other.

528Current Issues in Tourism

emergence as a part of the tourist"s experience. (Stymeist, 1996: 2) (Stymeist,1996:13).

1999; Simpson, 1998).

Commodification and Adventure in New Zealand Tourism529 and keep Bondi for Australians.

She noted that:

188-90)

meaning of the place. of these differing theoretical perspectives on commodification.

530Current Issues in Tourism

The Rise of Adventure Tourism in New Zealand

AucklandandChristchurch.

Commodification and Adventure in New Zealand Tourism531 unique opportunities. tions of risk.

Roggenbuck, 1998: 419-20)

532Current Issues in Tourism

lenge and excitement. themselves be regarded as spoilers of unspoilt landscapes and environments. cialised as part of adventure tourism. Commodification and Adventure in New Zealand Tourism533 story to tell: (O"Hanlon,1998:6) image of New Zealand that has been promoted in the UK over recent years.

1997; Kearsley & O"Neill, 1994).

tance to these developments (PANZ, 1997).

534Current Issues in Tourism

Commodification of Local Adventure Tourism Places

implication of the world - see Figure 2). promotional texts in order to substantiate theoretical considerations. Commodification and Adventure in New Zealand Tourism535 ping, rather than constituting discrete categories. Place commodifying a particular place. there: planet. (Brochure:Adventure: The New Zealand Way) the slogan: (Brochure:Shotover Jet Limited, Queenstown) river". By 1998, the promise was that: see relics from the past. (Brochure:Shotover Jet Limited, Queenstown)

536Current Issues in Tourism

but each tourist being the star of the show. the Waikato River.

Spectacle

ing the plot for the first time. experienced in watching as well as participating: tion, Hanmer Springs, Canterbury) Commodification and Adventure in New Zealand Tourism537 the spectator into the activity and thus lead to paid participation.

Embodied experience

going back." Once in the right place, Howie experiences the anticipation of his jump: strength. What the hell am I doing here.

Then comes the jump itself:

HHOOOOO-YYEEHAA . . . AMPING, I"m raging - Nothing compares. nature and hanging out with the big boys and girls.

538Current Issues in Tourism

Commodification and Adventure in New Zealand Tourism539

Figure 3Pipeline Bungy, Queenstown

order to achieve subliminal experiences (Bell & Lyall, 1998).

Memory

people"s achievements in adventure places for future storytelling. memory.

540Current Issues in Tourism

Commodification and Adventure in New Zealand Tourism541

Figure 4A J Hackett Bungy

TM, Queenstown

Conclusion

tion between mass and niche tourism, however. part in their practice and consumption of tourism in New Zealand.

542Current Issues in Tourism

embodied experience and memory. domestic recreationists. Commodification and Adventure in New Zealand Tourism543 partially or wholly, from these adventurous spectacles. simulacrum.

544Current Issues in Tourism

themselves.

Acknowledgements

ment of Geography at the University of Canterbury.

Correspondence

(p.cloke@bris.ac.uk).

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The Authors

areas. raphy and sociology of human settlement, the city, leisure and tourism. Commodification and Adventure in New Zealand Tourism549quotesdbs_dbs6.pdfusesText_12
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