PRODUCT DESCRIPTIONS AND METRICS
This section 1 applies only to the Adobe Target Standard and Adobe Target. Premium Products and Services. 1.1. License Grant from Customer. During the License
The Adobe Target Welcome Kit
with both Adobe Target Premium and Adobe Target Standard. Testing and personalization are the two broad types of capabilities that Adobe Target offers and
Adobe Journey Optimizer FAQ
By utilizing both. Adobe Target and Adobe Journey Optimizer brands will be able to deliver exceptional customer experiences regardless if an interaction was
TL29 – TARGET PREMIUM FOR POWER USERS II: PERSONALIZE
Lesson 1.1 – Login to the Adobe Experience Cloud. Objectives. Log into the Experience Cloud. Section 2: Adobe Target. What is Adobe Target?
1+1=3: Adobe Target & Adobe Analytics better together
Adobe Analytics as the Reporting Source for Adobe Target (A4T) metric or segment to the report in Target Standard/Premium after the test has started ...
Adobe Summit 2018 TechLab 12 LabGuide
TechLab 12: Target QA & Debugging. Enterprise Permissions. Properties & Workspaces. Enterprise Permissions are available in Adobe Target Premium only.
ACT for a sustainable future
2020 brought healthcare to the top of the world's agenda with the Covid-19 crisis. As a major world player in healthcare Air Liquide has.
Adobe Target
Deciding Between Adobe Target Standard Premium
Adobe Experience Cloud release notes - January 2019
26 mai 2021 Refer to the Adobe Target Release Notes for the latest release information about the following products: Target Standard and Premium.
Adobe® Target Classroom in a Book®
Adobe Marketing Cloud and Adobe. Experience Manager 177–182 versus Adobe Target Advanced. Adobe Target Premium in development
Adobe® Marketing Cloud
Adobe Target
Contents
Adobe Target Product Documentation..................................................................8
Target Release Notes - Latest Release................................................................10
Introduction to Target............................................................................................13
Deciding Between Adobe Target Standard, Premium, and Classic.......................................15
Training Videos for Adobe Target Standard and Premium.....................................................15
Setting Up Target...................................................................................................17
Target Requirements................................................................................................................................21
Understanding the Target JavaScript Libraries.........................................................................................22
at.js Implementation ................................................................................................................................24
Mbox.js Implementation...........................................................................................................................54
Customize a Global Mbox........................................................................................................................76
Transitioning from Target Classic to Target Standard Premium................................................................79
Troubleshooting User Management.........................................................................................................88
Scene7 Settings....................................................................................................................89
Recognizing Hosts...................................................................................................................................90
Manage Hosts and Environments............................................................................................................91
Troubleshooting Hosts..............................................................................................................................94
Getting Started.......................................................................................................95
Access Target from the Adobe Marketing Cloud...................................................................95
Basic Concepts.....................................................................................................................97
Activities and Tests...................................................................................................................................97
Adobe TargetLast updated 9/29/2016
Experiences and Page Designs...............................................................................................................99
How Adobe Target Works....................................................................................................101
The Edge Network.................................................................................................................................102
Protected User Experience....................................................................................................................102
Search Engine Optimization Friendly Testing.........................................................................................103
Administrator First Steps.....................................................................................................104
Invite Users to Target..............................................................................................................................105
Accept the Invitation...............................................................................................................................106
Assign Yourself the Approver Role.........................................................................................................107
Syncing Between Target Standard and Classic...................................................................107
Training and Certification.....................................................................................................108
Integrating Adobe Target with the Marketing Cloud ........................................110Adobe Analytics as the Reporting Source for Adobe Target...............................................110
How the Target and Analytics Integration Works....................................................................................111
Before You Implement............................................................................................................................111
Analytics for Target Implementation.......................................................................................................113
User Permission Requirements..............................................................................................................114
Activity Creation.....................................................................................................................................116
Using an Analytics Tracking Server .......................................................................................................118
Troubleshooting Analytics and Target Integration...................................................................................120
A4T Frequently Asked Questions...........................................................................................................122
Marketing Cloud Audiences................................................................................................127
Integrating Target with Adobe Campaign............................................................................127
A/B Test...............................................................................................................................134
Plan Your A/B Test..................................................................................................................................135
Create an A/B Test.................................................................................................................................142
Multiple Experience Versions in an A/B Test .........................................................................................162
Automated Personalization..................................................................................................164
Adobe TargetLast updated 9/29/2016
Contents
Random Forest Algorithm......................................................................................................................170
Inputting Data for Automated Personalization........................................................................................171
Automated Personalization Data Collection...........................................................................................172
Estimate the Traffic Required for Success..............................................................................................174
Preview Experiences for an Automated Personalization Test.................................................................177
Target AP Offers.....................................................................................................................................178
Exclude Duplicate Offers........................................................................................................................179
Troubleshooting Automated Personalization..........................................................................................180
Experience Targeting...........................................................................................................181
Create an Experience Targeting Activity................................................................................................181
Multivariate Test...................................................................................................................196
Multivariate Test Best Practices..............................................................................................................198
Plan a Multivariate Test..........................................................................................................................200
Create a Multivariate Test.......................................................................................................................200
Analyze Your Multivariate Test Results...................................................................................................221
Troubleshooting Multivariate Tests.........................................................................................................224
Planning and Implementation.................................................................................................................228
Create a Recommendations Activity......................................................................................................246
Integrating Recommendations with Email..............................................................................................273
Activity Settings...................................................................................................................277
Activity Change Log............................................................................................................278
Troubleshooting Activities....................................................................................................278
Visual Experience Composer Options................................................................................287
Include the Same Experience on Similar Pages.................................................................289
Multipage Activity................................................................................................................291
View Experience URLs........................................................................................................292
Activity Collisions................................................................................................................294
Code Editor.........................................................................................................................295
Adobe TargetLast updated 9/29/2016
Element Selectors Used in the Visual Experience Composer.............................................301
Mobile Viewports for Responsive Experiences...................................................................303
Mobile Viewport Configuration...............................................................................................................304
Create Responsive Experience..............................................................................................................305
Use Case:Target Two iPhone Versions..................................................................................................306
Visual Experience Composer Best Practices and Limitations.............................................309
Troubleshooting the Visual Experience Composer..............................................................317
Enabling Mixed Content in Your Browser................................................................................................320
Page Modification Scenarios..................................................................................................................320
Redirect to a URL................................................................................................................324
Creating Carousels that Work in the Visual Experience Composer....................................326
Form-Based Experience Composer....................................................................................326
Success Metrics...................................................................................................330
Click Tracking......................................................................................................................333
Targeting and Audiences....................................................................................334
How Targeting Works...........................................................................................................334
Levels of Targeting..............................................................................................................335
Creating an Audience.............................................................................................................................339
Combining Multiple Audiences...............................................................................................................341
Categories for Audiences.......................................................................................................................345
Customer Attributes...............................................................................................................................363
Rule-Based Targeting..........................................................................................................364
Behavioral Targeting...............................................................................................................................364
Percentage Targeting.............................................................................................................................373
Combined Rules-Based and Percentage Targeting...............................................................................373
How Target Decides Who Sees What Content.......................................................................................374
Validating a Targeted Campaign.............................................................................................................374
Profile Attributes.....................................................................................................................................375
Real-Time Profile Syncing for mbox3rdPartyID......................................................................................378
Visitor Profile.......................................................................................................................378
Adobe TargetLast updated 9/29/2016
Contents
Target Cookie ........................................................................................................................................378
Visitor Profile Lifetime.............................................................................................................................381
Category Affinity.....................................................................................................................................382
Targets and Audiences Frequently Asked Questions..........................................................385
Estimating Lift in Revenue..................................................................................386
Create Content Folder.........................................................................................................387
Uploading Content..............................................................................................................389
Create Redirect Offers........................................................................................................389
Create Remote Offers.........................................................................................................390
How Dynamic Remote Offers Work........................................................................................................392
Remote Offer Selection Matrix...............................................................................................................393
Working with Content in the Library....................................................................................393
Search Content and Create Smart Collections...................................................................395
Pass Dynamic Data into Offers...........................................................................................397
Troubleshooting Content Delivery.......................................................................................399
Report Settings...................................................................................................................405
Automated Personalization Reports....................................................................................408
Report Parameters..............................................................................................................411
Conversion Rate..................................................................................................................412
Confidence Level and Confidence Interval.............................................................................................413
Counting Methodology...........................................................................................................................415
Conversion Success Metric....................................................................................................................416
Reporting Frequently Asked Questions...............................................................................416
Target for Mobile Apps........................................................................................421
Adobe TargetLast updated 9/29/2016
How Target Works in Mobile Apps.......................................................................................421
Enable Target in the SDK....................................................................................................423
iOS - Create a Target Location and Success Metric...........................................................424
iOS - Send Custom User Data............................................................................................426
Troubleshooting Target.......................................................................................428
Known Issues......................................................................................................................429
Delete the Target Cookie.....................................................................................431
Useful Variables, Profiles, Parameters, and Methods.......................................439Target Security Overview....................................................................................446
Documentation Changes....................................................................................447
Past Release Notes..............................................................................................475
2016 Releases....................................................................................................................475
2015 Releases....................................................................................................................505
2014 Releases....................................................................................................................522
Contacting Adobe................................................................................................533
Contact and Legal Information...........................................................................535
Adobe TargetLast updated 9/29/2016
Contents
Adobe Target Product Documentation
Adobe Target is the Adobe Marketing Cloud solution that provides everything you need to tailor and personalize
your customers' experience so you can maximize revenue on your web and mobile sites, apps, social media, and
other digital channels.Last Updated: September 22, 2016
ActivitiesRelease Notes & Documentation Changes
•Release Notes•ActivitiesWhat's new, including new features, enhancements,
and fixes for each release.Test page designs and target content to specific
audiences: •Documentation Changes•A/B Test Detailed information about updates to this guide that might not be included in the Release Notes.Compare the results of two or more experiences to
determine which performs best to different audiences. •Automated PersonalizationTroubleshooting Use advanced machine learning algorithms to provide automated personalized content and improved conversion rates. •Troubleshooting TargetInformation to help you resolve issues in Target,
including troubleshooting topics and FAQs.•Experience Targeting Introduction to Adobe TargetTarget rule-based experiences to specific audiences. Information to help you get up and running with Target:•Multivariate Test •Introduction to TargetCompare all possible combinations of offers on your page to help determine the best possible combination of content for a particular audience.Information about Target and its components.
•Training Videos •RecommendationsTraining videos to help you get the most out of Target. Automatically display products or content that might interest your customers based on previous user activity or other algorithms. •Basic Concepts Important concepts you should understand before usingTarget.
Transition from Target Classic to Target Standard
and PremiumSetting Up Target Information for technical personnel who set up and implement Target in your environment:•Transition Information Information you need to successfully transition from Target Classic to Target Standard and Premium.•Setting Up TargetInformation to help you set up Target, including
preferences, implementation, user management,Scene7 settings, and host management.
•Adobe Target Transition HubEverything you need to know to make the move from
Target Classic to Target Standard and Premium.•Target JavaScript Libraries •Syncing Between Target Standard and ClassicImplement Target by referencing one of two Target libraries on your web pages:8Adobe Target Product Documentation
Information to help you sync activities and audiences between the two solutions. •at.js ImplementationInformation about the at.js library, a new
implementation library for Target designed for typical web implementations and single-page applications.Target for Mobile Applications
•Target for Mobile Apps•mbox.js ImplemenationUse Target for mobile app optimization and
personalization.Information about the mbox.js library, the legacy implementation library for Target.Adobe Target Solutions Help
•Best Practices for Implementing Target using DynamicTag Management•Target Standard and Premium
•Target ClassicInformation about the preferred method of implementing Target using Dynamic Tag Management (DTM).•Premium Recommendations •Recommendations Classic Integrating Target with the Adobe Marketing Cloud•Search&Promote •Target API Documentation•Integrating Adobe Target with the Marketing Cloud Marketing Cloud ResourcesUse the same data, audiences, and metrics across solutions.•Target Community Forum •Marketing Cloud Release Notes•Analytics as the Reporting Source for Target •Marketing Cloud Help HomeCreate tests based on Analytics conversion metrics and audience segments, and use Analytics reports to examine your data and results. •Adobe Training and Tutorials •Featured Solutions Center9Adobe Target Product Documentation
Target Release Notes - Latest Release
These release notes provide information about features, enhancements, fixes, and known issues for each Target
Standard and Target Premium release.
This section contains the following information:
•Target Platform Changes •Target Standard/Premium 16.9.1 (September 22, 2016) •Release Notes for Other Adobe Target Capabilities •Documentation Changes, Past Release Notes, and Marketing Cloud Release Notes •Prerelease InformationTarget Platform Changes
DetailsChange
September 21, 2016at.js version 0.9.2
at.js version 0.9.2 is available. •Added an optoutEnabled setting to enable or disable the Device Graph opt-out. If this setting is set to true and the visitor has opted out of tracking, the visitor's browser will not make any mbox calls. Device Graph is currently in Beta.This setting is set to false by default, but must be set to true if you are using Device Graph.A similar option is part of mbox.js v61.
•Added CustomEvent support for the notification mechanism. Previously, the at.js event notification mechanism could not be used via standard DOM APIs, such as document.addEventListener(). Now you can use document.addEventListener() to subscribe to at.js events, such as request events and content rendering events. •Fixed an issue related to offers created in the VisualExperience Composer (VEC). Prior to this release,
Target hid the selectors and un-hid them only when all selectors matched. In at.js 0.9.2 Target un-hides the selectors as soon as they are matched.For more information, see at.js Version Details.
Target Standard/Premium 16.9.1 (September 22, 2016) This release includes the following features and enhancements:10Target Release Notes - Latest Release
DescriptionFeature
Combine multiple audiences (including Adobe Marketing Cloud audiences and Target audiences) on the fly during the activity-creation workflow.Combine audiences
For example, you can target all loyalty customers by including a specific Audience Manager segment for loyalty status and combine it with a Target segment made up of people who signed up for your loyalty program during the current session, instead of creating a third, permanent audience. For more information, see Combining Multiple Audiences. Add start and end dates to target an audience.Target visitors during a specific time period For example, using the new combined, ad-hoc audiences mentioned above, you can target low-spenders with specific content during the three days leading up to BlackFriday and other content after Black Friday.
For more information, see Time Frame.
Search functionality on the Content page now includes saved folders, called smart collections, to save time when performing similar searches.Save smart collections
For more information, see Search Content and CreateSmart Collections.
Add a link to an image.The link can be a click-through link, destination link, or a landing link.Form-based Experience Composer
For more information, see Form-Based Experience
Composer.
Enhancements
This release includes the following enhancements:
DescriptionEnhancement
Improved error messaging.Visual Experience Composer (VEC)Known Issues
•The Render Using JavaScript option is currently not supported if it is used along with custom code in the Visual
Experience Composer.
11Target Release Notes - Latest Release
Release Notes for Other Adobe Target Capabilities
Use the following links to view release notes for Target capabilities other than Target Standard and Target Premium:
•Target Classic release notes •Recommendations Classic release notes •Search&Promote release notes Documentation Changes, Past Release Notes, and Marketing Cloud Release Notes In addition to the notes for each release, the following resources provide additional information:DetailsResource
View detailed information about updates to this guide that might not be included in these release notes.Documentation Changes
View information about new features and enhancements in previous releases of Target Standard and TargetPremium.
Past Release Notes
View the latest release notes for the Adobe MarketingCloud solutions.
Marketing Cloud Release Notes
Prerelease Information
DescriptionEnhancement
To receive advance notifications about upcoming product enhancements, sign up for the Adobe Priority ProductUpdate:
Adobe Priority Product Update list
For information about the current month's Target releases, including prerelease information, see the Adobe TargetRelease Notes page.
Current and upcoming release notes
12Target Release Notes - Latest Release
Introduction to Target
Adobe Target is the Adobe Marketing Cloud solution that provides everything you need to tailor and personalize
your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital
channels. The Adobe Target solution contains several components:DescriptionComponent
Provides a visual interface for creating and managing A/B tests and rules-based targeting activities.Target Standard
Adds premium features to the Target Standard interface.Target Premium Provides a form-based interface for setting up tests and optimizations.Target Classic Automatically displays products or content that might interest your customers based on previous user activity on your Web site.Recommendations Classic
Target Standard and Target Classic (formerly Test&Target) can be used side by side, so it's helpful to understand
the key differences between them. See Comparison to Target Classic.We recommend that users use the new visual workflow of Target Standard or Target Premium. However, some
users might require Target Classic for some tests.Note: Using Target Standard or Target Premium does not affect any Target Classic campaigns that might
already be running.Target Standard
Target Standard is a front-end to Adobe Target that helps you visually create and manage A/B tests and rules-based
targeting activities, and connect to the Adobe Marketing Cloud.Target Standard supports custom code insertion
both in and out of the Visual Experience Composer workflow.Target Standard offers a simplified implementation
strategy with your digital properties: just a single line of code on each page manages all communication required
between your site and Adobe Target.Industry best practices are built into Target Standard, and it is designed to be used by both new and experienced
users.You can share data and results and collaborate easily with other team members who use the Adobe Marketing
Cloud.
Target Standard will continue to be enhanced with functionality currently found in Target Classic, over the next
several releases.The following video explains the activity types available in Target Standard/Premium and how Target's three-step
guided workflow can help you achieve your site goals.9:03Activity Types
Adobe EnterpriseTV Training Video:
•Describe the types of activities included in Adobe Target13Introduction to Target
9:03Activity Types
•Select the appropriate activity type to achieve your goals •Describe the three-step guided workflow that applies to all activity typesTarget Premium
Target Premium is an advanced Target license that adds premium features to Target Standard.Target Premium will continue to be enhanced with functionality currently found in Target Classic, over the next
several releases. Target Premium includes the following premium features:DescriptionPremium Feature
Automated Personalization provides advanced machine learning algorithms to drive personalized experiences and improved conversion rates for digital experiences.Automated Personalization
Automated personalization (formerly Test&Target 1:1) records visitor activity on the site, building a profile of visitors so content can be targeted to similar visitors. It tracks responses to content, both for individuals and the population as a whole, then uses sophisticated modeling approaches to automatically target each individual by accounting for everything known about that visitor. Automated personalization learns by itself and requires minimum human analysis. Fully automated, it learns continuously.The system builds models and automatically learns what products an individual visitor is most likely to be interested in. Every time a visitor interacts with the site, information is collected and stored in the visitor profile. Multiple algorithms are available to provide the best model for your system. Recommendations activities automatically display products or content that might interest your customers based on previous user activity.Recommendations
Recommendations help direct customers to relevant items they might otherwise not know about. A recommendation determines how a product is suggested to a customer, depending on that customer's activities on the site. For example: •Encourage people who purchase a backpack to consider buying hiking shoes and trekking poles. Create a recommendation that shows items that are often purchased together, using the "People who bought this also bought that" criteria. •Increase the time visitors spend on your media site by recommending similar video content to what they are currently watching.14Introduction to Target
DescriptionPremium Feature
Create a recommendation that suggests other videos, using the "People who viewed this viewed that" criteria. •Suggest that customers who viewed information about savings plans at your bank also read about IRA accounts. Show other products people purchased after viewing one product without showing the first product in the recommendations, using the "people who viewed this also bought" criteria.Target Classic
Adobe Target Classic, formerly known as Adobe Test&Target, uses a form-based workflow to create and manage
sophisticated A/B and multivariate tests. Digital marketers maintain complete control by quickly and easily testing
multiple onsite and offsite scenarios. For more information, see the Adobe Target Classic documentation.Recommendations Classic
Recommendations Classic automatically displays products or content that might interest your customers based on
previous user activity on your website. Recommendations help direct customers to items they might otherwise not
know about, improving sales generated on your website. For more information, see the Recommendations Classic documentation. Deciding Between Adobe Target Standard, Premium, and Classic Information to help you decide which Target component best suits your needs. Keep the following in mind when deciding whether to use Target Standard or Target Classic:•You must update your mbox.js file (to v44 or later) or use at.js to use Target Standard.These updates are
also useful for integrations with Adobe Analytics. For more information about the latest versions of these libraries,
see•Communication with your sites is managed through Adobe's globally distributed Edge network, regardless of which
interface you use. No changes have been made to this system. Although the Standard interface offers a new way
to create activities, stability and performance of content delivery remains at the same level as before.
•Standard currently works best in Google Chrome and Mozilla Firefox. If you require Microsoft Internet Explorer for
your admin activities, continue to use Classic. Content delivery to sites works across all browsers in Standard, just
as it does with Classic.For more information, see Supported Browsers.
Training Videos for Adobe Target Standard and Premium Watch training videos to help you get the most out of Target Standard and Target Premium. Video introductions to Target concepts and tools are available on Adobe EnterpriseTV.15Introduction to Target
More than 20 videos are available in the following categories: •Marketing Cloud and General Capabilities •Creating Activities •Audiences and Targeting •Asset Management •Settings and Preferences •Implementation and Troubleshooting16Introduction to Target
Setting Up Target
Information to help you set up Adobe Target, including preferences, implementation, user management, Scene7
settings, and host management.To access the Setup menu items, click Setup in the top menu bar, then click the desired tab along the left side:
•Preferences •Implementation •Users •Scene7 Settings •HostsPreferences
Set your account preferences to configure Target Standard or Target Premium to work correctly with your account.
17Setting Up Target
This video includes information about account preferences.7:33Account Preferences
Adobe EnterpriseTV Training Video:
https://outv.omniture.com/?v=pjeWM2MjE61Ueaobi_ZfBsbsTLKoctZN•Describe the account settings available in Target StandardTo set your account preferences, click Setup > Preferences, configure your preferences as desired, then click
Submit.
The following illustration shows the available settings on the Account Preferences page.The following sections contain more information. Note that some of these preferences are available only if you have
Target Premium.
·Site Details
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