[PDF] [PDF] ATLANTA & WEST MIDTOWN MARKET OVERVIEW - The Allen

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ATLANTA & WEST MIDTOWN MARKET OVERVIEW

OVERVIEW OF TRENDS SHAPING THE ATLANTA MARKET

1

I.Atlanta Market Overview

I.Population & Demographics

II.Market Facts & Trends

II.Midtown and West Midtown Market Overview

I.Population & Demographics

II.Market Facts & Trends

III.Star Metals Atlanta

TABLE OF CONTENTS

2 3

ATLANTA MARKET OVERVIEW

4

5.9 MM

Current Population7%

Projected population

growth over the next 5 years $57,556

Median Household Income15%

Projected increase in

Median Household Income

over the next 5 years Source: U.S Census Bureau, Esriforecasts for 2016 and 2021 5

POPULATION & DEMOGRAPHIC TRENDS

Atlanta ranks 3rd in population growthin the U.S.

1/3 of the growth is attributed to domestic migration.

JLL graph

6

POPULATION & DEMOGRAPHIC TRENDS

Since 2011, there have been over 413,000 jobs created in the

Atlanta Metro Area.

7

POPULATION & DEMOGRAPHIC TRENDS

$POMQPM LV RQ RI 86·V PRS UHORŃMPLRQ ŃLPLHV MQG OMV POH 3rdlargest concentration of Fortune 500 Companies in the U.S.

JLL graph

Source: JLL Research -Atlanta Q4 2016

8

POPULATION & DEMOGRAPHIC TRENDS

JLL graph

Source: JLL Research -Atlanta Q4 2016

9

POPULATION & DEMOGRAPHIC TRENDS

Source: JLL Research -Atlanta Q4 2016

More and more companies continue torelocate to Atlanta thanks to its favorable cost of living, quality of education, tax benefits, and more. Companies currently eyeing Atlanta for their North American

Headquarters include;

10

POPULATION & DEMOGRAPHIC TRENDS

Population growth is driving employment growth

11

POPULATION & DEMOGRAPHIC TRENDS

Atlanta employment distributed across industries

JLL graph

12

JLL graph

Boasting a highly educated

population, Atlanta Metro is home to world renown educational institutions with apipeline for talent of

275,000+

current graduate and undergraduate students across 66 colleges and universities. 13

POPULATION & DEMOGRAPHIC TRENDS

7OH SHUŃHQPMJH RI POH ŃLP\·V ŃRUH ŃRQVPLPXHQP RRUNIRUŃH PORVH

aged 25-64 ROR OMYH M %MŃOHORU·V GHJUHH RU OLJOHU LV LQ H[ŃHVV of 50%. 14

POPULATION & DEMOGRAPHIC TRENDS

Atlanta is ranked as

one of the top foodie cities in the U.S. 15

POPULATION & DEMOGRAPHIC TRENDS

The average household spends over 40% of their total food expenditures on food away from home. This accounts for 5.6% of their total expenditures and accounts for over8.2 Billion in revenue. 7.5% 5.6% 31.0%

6.4%3.1%

15.1% 7.7% 4.4% 1.1% 2.1% 11.0%

5.0%Food at Home

Food Away from Home

Housing

Household Items &

OperationsApparel & Services

Travel + Transportation

Healthcare

Entertainment

Personal Care

Education

Pensions & Social

SecurityOther

16

MIDTOWN & WEST MIDTOWN

MARKET OVERVIEW

Premier business location, center of innovation and talent and exceptional urban experience 17

MIDTOWN ATLANTA

Midtown and West-midtown are a commercial and cultural hub located at the center of the Atlanta Metro region. 18

MIDTOWN ATLANTA

The Midtown and West Midtown caters to Millennials (who are the largest segment of PRGM\·V workforce) live/work/play preferenceswith high-end apartments, an endless supply of food and beverage offerings, and ample entertainment³all within walking distance of public transportation. 19

POPULATION & DEMOGRAPHIC TRENDS

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offerings than its job market. This shift in priorities has forced companies to follow the talent, investing millions in a new generation of office developmentMQG H[SMQVLRQ LQ POH ŃRXQPU\·V OHMGLQJ MQG VHŃRQGMU\ markets. Today, Midtown is one of Atlanta's major employment centers with

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$87B

Annual Economic

Impact

81,000+

Daytime Workers28%

Increase in new jobs

forecasted over the next 10 years $61,000

Median Household

Income with projected

13% increase in the

next 5 years 20

POPULATION & DEMOGRAPHIC TRENDS

More than 13,000 technology companies calling Atlanta home with a large majority of them flocking to Midtown.

Source: JLL Research -Atlanta Q4 2016

21

POPULATION & DEMOGRAPHIC TRENDS

Recent Leases Signed in the Area

RSF: 62,467

RSF: 100,000

RSF: 67,960

RSF: 41,231

RSF: 34,078

RSF: 46,000

RSF: 240,500

22
6.1M+

People visit

Midtown each

year 3000+
events take place in Midtown each year

Art & Cultural Institutions Include:

WoodrufArts Centre

High museum of Art

Atlanta Symphony Orchestra

Alliance Theatre

The Fox Theatre

SCAD Show Theatre

Museum of Design

Bremen museum

Center Stage

The Centre for Puppetry Arts

23

4,000+

Rooms in a variety of

luxury, boutique and historic hotels 24
Located in the West Midtown District, Georgia Institute of Technology Campus, and its 1.4 million square foot Technology Square, leverages resources such as research, education, hospitality and retail for collaboration with Atlanta's growing tech companies. 25

GEORGIA INSTITUTE OF TECHNOLOGY

#1 FOR WOMEN ENGINEERS

AWARDS MORE ENGINEERINGDEGREES TO

WOMENTHAN ANY OTHERSCHOOL

26
Midtown is one of Atlanta's most coveted residential markets offering big city life with aneighborhood feel. Resident population is growing 5 times the city rate with 68% of the residents holding graduate degree or higher. 27

300,000+

Housing choices within a 3

mile radius of Midtown.

8,000+

Residential units are

currently under construction within a 1.2 mile radius 28

Spanning from the

southern tip of Howell

Mill Road to 17th Street

-West Midtown is centrally located minutes from downtown, Buckhead, and all of Atlanta's major highways and interstates, as well as

Georgia Tech.

´POH ORPPHVP QHLJONRUORRG LQ BBB PHPUR $POMQPMµ RLPO ´HMV\ MŃŃHVV PR PRS GLQLQJ MQG UHPMLO MV RHOO MV OLYH PXVLŃ YHQXHVBµ 29

Once largely industrial,

West Midtown is now

one of the most vibrant communities in Atlanta with a selection of urban lofts, art galleries, live music venues, retail shops, restaurantsand modern office space. 30

RETAIL MARKET FACTS & TRENDS

31

RETAIL MARKET FACTS & TRENDS

32

RETAIL MARKET FACTS & TRENDS

New restaurant concepts join a growing entertainment district in $POMQPM·V JHVPVLGH POMP LQŃOXGHV 7RS *ROI 0LGPRRQ %MŃŃOMQMOLM restaurant and breweries including Monday Night, Scofflaw, Second

Self and Red Brick.

Holler & Dash Biscuit House, a fresh

new concept by Cracker Barrel Old

Country Store Inc. debuts in West

Midtown Atlanta as it targets the

millennial consumer.

Brewed to Serve Restaurant Group,

Inc. will be opening its 4th concept,

The Bold Monk, a brewery, restaurant

and beer garden to be located in a

12,000 square foot space in Third &

8UNMQ·V FRPSOH[ JHVP 0LGPRRQ

project.

After participating in

Atlanta's Food & Wine

Festival for the past 5 years,

Florida based 4 Rivers

Smokehouse opens its first

Georgia location in West

Midtown Atlanta.

33

Retailers in Midtown

and West Midtown account for over $540M+

Annual Sales

STAR METALS ATLANTA has been designed from the ground up to meet the needs and demands of today's creatiǀe class, by creating a connected lifestyle that the smart and tech-savvyenjoy. Inspired by neighbors like Georgia Institute of Technology and Internet icons like Google and Facebook, our cutting-edge technology permeates every aspect of our development.

185,000 RSF

CLASS A OFFICE46,000 RSF

PRIME RETAIL409UNIT

LUXURY RESIDENCES

34

STAR METALS ATLANTA

/ OFFICES / / RESIDENCES/ 35

STAR METALS ATLANTA

36

STAR METALS OFFICES RETAIL

37

STAR METALS OFFICES RETAIL

38

STAR METALS OFFICES ROOFTOP RESTAURANT/TERRACE

39

STAR METALS RESIDENCES RETAIL

40

STAR METALS RESIDENCES RETAIL

THANK YOU

Natalia East

Associate, Brokerage Services

p. (305) 476-2613 natalia@allenmorris.com

The Allen Morris Licensed Broker and Coldwell Banker Advisors obtained this information contained within sources we believe to be reliable. However we have not

verified its accuracy and make no guarantee, warranty or representation about it, It is submitted subject to the possibility of errors, omissions, change of price, rental

and other conditions, prior sale, lease or financing or withdrawal without notice. We include projections, assumptions or estimates for example only, an they may not

represent current or future performance of property. You and your tax advisors should conduct your own investigation of the property and transaction.

Thad Adams

Sr. Vice President

p. (305) 476-2532 tadams@allenmorris.com 41
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