This study investigates five companies according to how they manage their customer relationships with main focus on their key customers The study is based on
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Key Account Management - DiVA
This study investigates five companies according to how they manage their customer relationships with main focus on their key customers The study is based on
[PDF] The Keys to Key Account Management: - BTS
It all comes down to the behavior of the key account managers These programs go by different names: key accounts, national accounts, strategic accounts, global
[PDF] Key Account Management - Krauthammer
Key Account Management Growth of strategic accounts Insights Managing a key account is a big responsibility After all, damaging or losing a key account can
[PDF] Key Account Management: The Definitive Guide, Second edition
Key account management is high profile, but difficult to do well , but is most clearly manifest when supplier and customer have a mutually recognized partnership
[PDF] Key Account Management in the Industrial Field The Account Team
The term key account management designates a number of supplier activities implemented for the specific management of exchanges with some of his
[PDF] Key Account Planning - CORE
Although strategic planning has been part of the management function for as long as anyone can remember, the emergence of key account plans as a critical
[PDF] Next-Generation Key Account Management - Bain & Company
need to get more serious about customer focus By Eduardo Gimenez, Duilio Matrullo and Laure Maddens Next-Generation Key Account Management
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