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NEED LINKEDIN?

Marketing and advertising

information technology and Services financial Services

Most LinkedIn members look for inspiration

early in the day with peak consumption at 8:00 a.m.awareness consideration action

1PART 1: Why does my business need LinkedIn?

PART 1:

LinkedIn is so much more than a place

to nd a job or an online resume.

It"s quickly becoming the go-to

content publishing platform for the professional mindset.

As more professionals are spending

more and more time looking for new content and keeping in touch with their networks, it brings with it an opportunity for marketers.

The idea of being a sophisticated

marketer comes from the current state of the golden age of social

media marketing and how it is transforming into the enlightening era. No longer can marketers just do social, they need results and actionable insights in order to prove the value of their efforts. And no longer are we forced to take a spray and pray method to get our message heard in the noisy world of social. The technology is in place that allows us to take a much more rened approach, a sophisticated approach if you will, to social media marketing on the world"s largest professional network.

2

LinkedIn is so much more than a place

to nd a job or an online resume.

It"s quickly becoming the go-to

content publishing platform for the professional mindset.

As more professionals are spending

more and more time looking for new content and keeping in touch with their networks, it brings with it an opportunity for marketers.

The idea of being a sophisticated

marketer comes from the current state of the golden age of social

media marketing and how it is transforming into the enlightening era. No longer can marketers just do social, they need results and actionable insights in order to prove the value of their efforts. And no longer are we forced to take a spray and pray method to get our message heard in the noisy world of social. The technology is in place that allows us to take a much more rened approach, a sophisticated approach if you will, to social media marketing on the world"s largest professional network.

A NOTE TO THE

SOPHISTICATED

MARKETER

3

WHY SHOULD

I BE READINg

THIS gUIDE?

4

PART 1: WHY DOES

MY BUSINESS NEED

LINKEDIN?

5-6

PART 2: LAYINg

THE FOUNDATION:

TAP INTO POWERFUL

MARKETINg

SOLUTIONS

7-11

PART 3: OPTIMIZINg

YOUR PROFILE

12-14

PART 4: EXPAND

YOUR NETWORK

OF INFLUENCERS

15-18

PART 5: EASILY

KEEP YOUR FINgER

ON THE PULSE

19-21

PART 6: PUBLISH

WITH A PURPOSE:

CONTENT

MARKETINg

ON LINKEDIN

22-42

PART 7: EXPAND

YOUR TARgETED

REACH:

ADVERTISINg

ON LINKEDIN

43-49

PART 8: UNLOCK

THE POWER OF

LINKEDIN'S PARTNER

PROgRAMS

50-53

25 SOCIAL MEDIA

EXPERTS YOU NEED

TO KNOW

54-55
3

2012 was the year of social. 2013

was the year of content. And 2014 is the year where they come together.

Social media no longer lives in a

silo but instead is a vital component for the success of many marketing campaigns. With content fueling your social marketing, we have arrived atquotesdbs_dbs3.pdfusesText_6