[PDF] [PDF] TL28 - Integrating Experience Manager with Adobe Launch

[PDF] Adobe® Target Security Overview

Edge Server Pro le Datastore Adobe Target Edge Servers Client Applications Recommendations and Personalization Adobe Analytics Cloud Integration

[PDF] Adobe® Analytics Security Overview

better target visitors and improve the effectiveness of their marketing Adobe the raw data on an hourly basis via FTP, sFTP, Amazon S3, or Azure Storage

[PDF] Data Ingestion in Adobe Experience Platform

The Data Lake provides clients with these safeguards: Petabyte Scale With the scalability of Experience Platform, clients' data processing, analyses, and storage  

[PDF] Adobe Marketing Cloud Compliance Overview - Adobe Experience

Mobile), Media Optimizer, Target, Social, and Primetime, as well as Adobe collection, data processing, and data storage for both Analytics and Analytics

NetApp: data management across flash, disk, and cloud - Adobe

Enterprise storage leader uses Adobe Marketing Cloud Though the company saw Adobe Analytics and Adobe Target as clear solutions for learning about

[PDF] IT Conversation Guide - Adobe

2018 IT Conversation Guide—Adobe Target IT Conversation Guide Audience Manager vary based on data type and where it's being stored That said, the 

[PDF] Adobe Audience Manager

Adobe Audience Manager is the industry's first data management platform that target audiences, which can then be offered to advertisers via an integrated, Manager offers standard reporting interfaces for all data stored on user traits

[PDF] Adobe Analytics Security Overview

to gather, analyze, and act upon your customer data helping you better target customers and collected and stored in data processing centers for Analytics

[PDF] Adobe Experience Cloud and GDPR

You could have multiple Marketing Cloud Organization IDs and if you wish to address data stored under any of those IDs, you must submit a separate request for 

[PDF] TL28 - Integrating Experience Manager with Adobe Launch

Analytics, Adobe Target and Adobe Launch to build, deliver and measure There are new data element types— Local Storage, Session Storage, Page Info,  

[PDF] adobe target documentation pdf

[PDF] adobe target ecid

[PDF] adobe target example

[PDF] adobe target examples

[PDF] adobe target flow

[PDF] adobe target glossary

[PDF] adobe target help doc

[PDF] adobe target javascript sdk

[PDF] adobe target link

[PDF] adobe target login

[PDF] adobe target online help

[PDF] adobe target overview

[PDF] adobe target personalization capabilities

[PDF] adobe target playbook

[PDF] adobe target premium recommendations

TL28 - Integrating Experience

Manager with Adobe Launch,

Analytics and Target

Dave Luckett

luckett@adobe.com

Flemming Blixt

blixt@adobe.com

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1. Lesson Lab Overview

In this lab, we step through the process to set up the latest AEM 6.4 integrations with Adobe Analytics, Adobe Target and A dobe Lau nch to build , deliver and measur e personalized experiences. We also examine how to leverage Context Hub to use your data for personalizing experiences and AEM Content Insights to visualize content KPIs.

1.1 Objective

For the lab exerci

se we assume a scenario in which our sample company - We.Retail - plans to c ollect donations to support water supply in emerging regions. We.Retail runs such campaigns on a yearly basis to support good causes. We assume that we have already sent out a mail blast to our customers asking them if they are willing to donate. We also have a landing page in place which provides more background and allows to place a donation. We are seeing that people are going to the landing page, but conversion rate and total donations are not as good as we had hoped. This is where the lab will start. Using Adobe Experience Cloud Technology and the data that we have about our customers, we will optimize the landing page with the goal of increasing donations. For the purpose of the lab we w ill personalize t he landing page experien ce based on data about previ ous donations that we have about our customers. Lastly, we will look at how KPIs that are tracked for our landing page can be made available to content creators to support further improvements of the experience.

1.2 What Solutions will we use?

We will tell you a bit more about what solutions from the Adobe Experience Cloud we are going to use in this lab. While this will be covered by the lab instructors, you can also find an overview in this section for later reference. We also prepared configurations for some of the solutions. For more details see - Appendix 1 - Setup Launch with Experience Cloud, Adobe

Target and Adobe Analytics

5 The diagram below shows an overview of the Experience Cloud solutions used in this lab and how they connect with each other. We will quickly describe the purpose of each solution and how it will be used in the lab scenario.

Figure 1

6

Solution Purpose

Adobe

Experience

Manager

Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps and forms. And it makes it easy to manage your marketing content and assets.

In this lab, we will use AEM to deploy the landing page for our campaign. We will use AEMs integration

with Adobe Target to create a new activity that will be used to optimize our landing page for different

audiences. In addition, we will use AEMs capability to pull reports from Analytics to make performance data about our landing page available to content editors.

Core Services -

Activation

Activation, powered by Launch, gives you intuitive tools to manage an unlimited number of Adobe

and third-party tags. Launch will be used in this lab to activate and configure Analytics, Target and

Experience Cloud ID service for our landing page.

Core Services -

Profiles and

Audiences

The Profiles and Audiences core service gives you a complete and actionable view of your customers. It provides a common ID service (Experience Cloud ID Service) to identify audiences across Adobe solutions so insights taken from one solution can be applied in another. Note that Profiles and Audiences also can import 3 rd party data via Adobe Audience manager which can then be used for building audiences. We will not use this in the lab, but it was added to the architecture overview for completeness.

Adobe Target Adobe Target (Target) is a personalization solution that makes it easy to identify your best content

through tests that are easy to execute. So you can deliver the right experience to the right customer.

In this lab, personalization of the landing page will be driven by Target. AEM will import Audiences from Target so that they can be used right within AEM to create activities to personalize our page.

AEM will then synchronize the activity to Target.

Adobe

Analytics

Adobe Analytics (Analytics) is the industry-leading solution for applying r eal-time ana lytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.

In this lab we will use Analytics to track page views and conversion for the activity that we will create

in t he lab. Tracking co nversion leverage s the integration betw een Analytics and Tar get call ed

Analytics for Target (A4T). We will also retrieve reports from Analytics and make it available to content

editors in AEM. Table 1 - Adobe Experience Cloud Solutions used in this Lab 7

1.3 Tools you will need

This guide will use all of the latest Adobe tools for Debugging and QA. This is partly to enable you on these tools and partly so we can identify updates we need in these tools to better support

Launch!

Experience Cloud Debugger Chrome Extension

The Experience Cloud Debugger is a Chrome Extension built by an Adobe.com developer. It contains basic debugging tools for all SaaS-based Experience Cloud Solutions, in addition to some very powerful and unique Target capabilities built by the Target Engineering Team. Add the extension from here: de/ocdmogmohccmeicdhlhhgepeaijenapj

Launch Command Chrome Extension

This is a new Extension built by the Launch BU to switch embed codes. Add the extension from here: command/nkjhamgjeocefoc mpbcjfmohkjgildki

Browser Developer Tools

The tools above are both Chrome extensions. If you prefer to use a different browser, make sure you have Developer Tools installed (some browsers require a separate download). 8

2. Lesson - Log into AEM Author

2.1 Objective

To authenticate into Adobe Experience Manager to the web page which we will be personalizing. 2.2 Task

1. Log in using the following credentials and navigate to the We.Retail Make a Donation page

Type Value

URL http://localhost:4502/sites.html/content

Username admin

Password admin

Actual URL to

GO DIRECT

donation.html

Table 2 - AEM default login credentials and URL

Figure 2: AEM Login Screen

2. Once you have logged in, navigate to the page we want to use for our targeting campaign.

3. Click on the Adobe Experience Manager logo from the top left corner and Select Navigation.

4. Click on the Sites option and open it. (Figure 3)

9

Figure 3: Sites Icon under Navigation

Figure 4: Onboarding Dialog box

Optionally, you can also learn about the new AEM 6.4 UI enhancements from the onboarding dialog box. To close the onboarding dialog box, select the "Don't show this again" checkbox and click on

Close. (Figure 5)

10

5. Click on the We.Retail folder and open it (Figure 6)

Figure 5 :We.Retail Folder

6. Click on the United States language root folder

Figure 6 : We.Retail language root folder

7. Select the We.Retail English Homepage.

11

Figure 7 : We.Retail English folder

8. You should now be able to see the "Make a Donation" and "Thank You" page for We.Retail.

(Figure 9)

Figure 8: Make a donation and thank-you page

9. Hover your mouse across the "Make a Donation" page, and you will see a row of icons. Click the "Edit" icon, the pencil. (Figure 9). 12 3.

Lesson - Build an activity

3.1 Objective

Content authors can easily create an activity within AEM using the Targeting Mode for AEM pages. In order to create an activity for your We.Retail campaign, follow the below steps.

3.2 Task

Note : Step9 from previous lesson could open your "Make-A-Donation" page either in Edit Mode or preview mode by default. Switch to Target Mode to access the tools that the touch-optimized UI provides for authoring targeted content.

1. On the toolbar on top of the page, click or tap the mode drop-down menu to reveal the available

mode types (Figure 10)

2. Select the Targeting mode for Authoring targeted content. (Figure 10)

Figure 9 : Different content authoring modes

3. Make sure to select the brand "We.Retail" and open the Activity creation dialog by clicking on the

"+" next to activities dropdown. (Figure 11)

4. In the dialog use the following scheme to name your activity:

13

Field Value to Choose

Brand We.Retail (1)

Activity TL28-YOURNUMBER-YOURNAME

Targeting Engine Adobe Target

Select a Target Configuration Summit2017-target-config

Activity Type Experience Targeting

Action CREATE

Table: New Activity Dialog Value

Figure 10 : Brand Selection & Create New Activity

5. Then select the targeting engine as "Adobe Target" and select the Activity Type as "Experience Targeting"

6. Double check your values and Click on the Create button

7. After verifying that the newly created activity is selected, Click on the button to

create difference experiences for different audiences. (Figure 11) 14 Figure 11 : Brand-We.Retail & Newly created Activity is selected

The first step of the targeting wizard provides the targeted content editor that allows you to target

components and define experiences. We begin with selecting the components to be targeted.

8. Click on the hero banner image at the top of the landing page and click on the target icon in

the edit bar that appears. (Fig 13)

Figure 12: Targeting hero Image component

9.

There will be a green message box at the top of the page telling you that the component is now targeted.

Figure 13 : Component Target Message

10. Repeat the same for the donation component which is placed underneath the hero image at the

right side of the page. 15

Figure 14 : Targeting Donation Component

11. After the components are targeted you can now create the first experience by clicking on "Add

Experience Targeting" from the Audiences rail on the right side. (Fig 16)

Figure 15 : Add Experience Targeting

These audiences have already been created in Adobe Target for you. You can find details about how those where set up in "Appendix 1 - Setup Launch with Experience Cloud, Adobe Target and

Adobe Analytics"

12. Select the "Small Donors" audience from the Choose Audience Dialog box in order to target the

customers who have made smaller contributions in previous campaign. 16

You should be able to see a list of audiences already created for this lab. User can also create a new

audience within AEM or can create an audience in Adobe Target and sync your audience segments with AEM.

Figure 16 : Existing Audiences

13. After selecting the Small Donor audience, confirm the experience name that will default to the

audience name. Leave the default value unchanged and click OK 17

14. Create an experience for "Major Donors" by repeating the same steps as done for "Small Donors".

We know that users in the "Major Donors" audience are willing to donate a significant amount. Thus we want to provide them with a specific call to action and ask for a donation sum that would be sufficient to buy a new water pump. As the "Major Donors" experience is currently active we can now start defining the experience for this audience.

15. Replace the hero banner image by opening the asset finder, search for "desert" and place the image

with the green plant and tag line by dragging it onto the hero banner. (Fig 18) Figure 17 : Changing Hero Banner Image for Major Donors

16. Customize the donation component by clicking on the donation component, click on the

"Configure" Icon (Wrench) in the opened edit bar and set a default value of $150 and the title to "Donate a pump!". 18 Save the changes by clicking the checkmark icon in the upper right corner of the dialog. (Fig 19) & (Fig 20) Figure 19 : Donation component change for Major Donors Figure 20 : Donation component content change for Major Donors 19

17.To change the banner for the "Small Donors" experience, switch to the "Small Donors" experience

by clicking on the "Sm" abbreviation in the collapsed experience rail, search for "drop" in the asset

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