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A Barthes Reader Camera Lucida Critical Essays The Eiffel Tower and Other Mythologies Elements of Semiology The Empire of Signs The Fashion System The Grain of the Voice Image-Music-Text A Lover's Discourse Michelet Mythologies New Critical Essays On Racine The Pleasure of the Text The Responsibility of Forms Roland Barthes The Rustle of Language



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Also by Roland Barthes ON RACINE WRITING DEGREE ZERO ELEMENTS OF SEMIOLOGY MYTHOLOGIES Roland Barthes Selected and translated from the French by ANNETTE LAVERS tIDJ HILL AND WANG NEW YORK A DIVISION OF FARRAR, STRAUS & GIROUX



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Mythologies - Roland Barthes

indéniable que ces Mythologies de Roland Barthes constituent un réel apport pour les sciences de la sémiologie En effet, l’auteur présente une nouvelle pratique et élargit ainsi le champ d’application de la sémiologie, de la sociologie des signes reposant sur les symboles et les représentations



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A Barthes Reader Camera Lucida Critical Essays The Eiffel Tower and Other Mythologies Elements of Semiology The Empire of Signs The Fashion System The Grain of the Voice Image-Music-Text A Lover's Discourse Michelet Mythologies New Critical Essays On Racine The Pleasure of the Text The Responsibility of Forms Roland Barthes The Rustle of Language



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MYTHOLOGIES

Books by Roland Barthes

A Barthes Reader

Camera Lucida

Critical Essays

The Eiffel Tower and Other Mythologies

Elements of Semiology

The Empire of Signs

The Fashion System

The Grain of the Voice

Image-Music-Text

A Lover's Discourse

Michelet

Mythologies

New Critical Essays

On Racine

The Pleasure of the Text

The Responsibility of Forms

Roland Barthes

The Rustle of Language

Sade / Fourier / Loyola

The Semiotic Challenge

S/Z

Writing Degree Zero

2

MYTHOLOGIES

Roland Barthes

Selected and translated from the French by

ANNETTE LAVERS

THE NOONDAY PRESS - NEW YORK

FARRAR, STRAUS & GIROUX

3 Translated from the French Mythologies (c) 1957 by Editions du

Seuil, Paris

Translation (c) 1972 by Jonathan Cape Ltd.

All rights reserved

Library of Congress catalog card number: 75-185427 Of the essays reproduced in this book, "The World of Wrestling" first appeared in Esprit, "The Writer on Holiday" in France- Observateur, and the remainder in Les Lettres Nouvelles.

Manufactured in the United States of America

Twenty-fifth printing, 1991

4

Contents TRANSLATOR'S NOTE 7

PREFACE TO THE 1970 EDITION 9

PREFACE TO THE 1957 EDITION 11

MYTHOLOGIES

The World of Wrestling 15

The Romans in Films 26

The Writer on Holiday 29

The 'Blue Blood' Cruise 32

Blind and Dumb Criticism 34

Soap-powders and Detergents 36

The Poor and the Proletariat 39

Operation Margarine 41

Dominici, or the Triumph of Literature 43 The Iconography of the Abbé Pierre 47

Novels and Children 50

Toys 53

The Face of Garbo 56

Wine and Milk 58

Steak and Chips 62

The Nautilus and the Drunken Boat 65

The Brain of Einstein 68

The Jet-man 71

The Blue Guide 74

Ornamental Cookery 78

Neither-Nor Criticism 81

Striptease 84

The New Citroën 88

Photography and Electoral Appeal 91

The Lost Continent 94

Plastic 97

The Great Family of Man 100

The Lady of the Camellias 103

MYTH TODAY

109

Myth is a type of speech 109

Myth as a semiological system 111

The form and the concept 117

The signification 121

5

Reading and deciphering myth 127

Myth as stolen language 131

The bourgeoisie as a joint-stock company 137

Myth is depoliticized speech 142

Myth on the Left 145

Myth on the Right 148

Necessity and limits of mythology 156

6 Translator's Note The style of Mythologies, which strikes one at first as being highly poetic and idiosyncratic, later reveals a quasi-technical use of certain terms. This is in part due to an effort to account for the phenomena of mass culture by resorting to new models. First and foremost among such models, as indicated in the Preface, is linguistics, whose mark is seen not so much in the use of a specialized vocabulary as in the extension to other fields of words normally reserved for speech or writing, such as transcription, retort, reading, univocal (all used in connection with wrestling), or to decipher (plastics or the 'good French Wine'). The author's teaching is also associated with a rediscovery of ancient rhetoric, which provides one of the connotations of the word figure when it is used in connection with cooking or wrestling. Spectacle and gesture are often irreplaceable and refer to the interplay of action, representation and alienation in man and in society. Other terms belong to philosophical vocabulary, whether traditional (e.g. substance, which also has echoes of Bachelard and Hjelmslev), Sartrean/Marxist (e.g. a paradox, a car or a cathedral are said to be consumed by the public), or recent (e.g. closure, which heralds the combinative approach of semiology and its philosophical consequences). Transference connotes the discoveries of psycho-analysis on the relations between the abstract and the concrete. There is in addition a somewhat humorous plea for a reasoned use of neologism (cf. pp. 120-21) which foreshadows later reflections on the mutual support of linguistic and social conventions. Such characteristics have been kept in the hope of retaining somequotesdbs_dbs7.pdfusesText_5