DAgility Transformation Manifesto
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Notre véritable étude est celle de la condition humaine
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Praxeme Institutes Letter
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The Digital Change Agents Manifesto
7 Link digital transformation efforts to business and individuals’ goals 8 Set metrics and milestones 9 Democratize ideation 10 Capitalize on their own inherent “super powers ” • Leaders should identify and publicly support change agents to make enterprise-wide digital transformation a mandate
Deloittes Agile Transformation Approach
Building blocks of an agile transformation Initiating an enterprise -level transformation requires a holistic approach Agile transformation program Operating model and alignment Architecture and DevOps Organization design Training Coaching Team process and practices A future operating model that can help drive alignment across the
Agile Transformation at LEGO Group
The Manifesto contains 12 principles; all Agile methods are built on these bedrock beliefs Those principles emphasize customer engagement, flexibility, collaboration, and rapid delivery of working products A true Agile enterprise follows the Agile values and principles throughout its development organization (Rigby, Sutherland, and Noble 2018)
Agile Transformation
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KPMG Global Agile Survey 2019
manifesto In 2001, a group of software developers created a new way of approaching software development 81 of respondents have started their Agile transformation within the last 3 years Just Started > 3 Years 1 Year 3 Years 2 Years 9 26 20 26 19 Click or scan the QR code to watch Want to know more about how Agile
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1 | www.altimetergroup.com | @altimetergroup | info@altimetergroup.com
How the People Behind
Digital Transformation Lead
Change From Within
DECEMBER 2017
BY BRIAN SOLIS
INCLUDES INPUT FROM 30 INDUSTRY STAKEHOLDERS AFFECTINGCHANGE WITHIN THEIR ORGANIZATIONS
2 | www.altimetergroup.com | @altimetergroup | info@altimetergroup.com
In the era of digital Darwinism - the phenomenon of technology and society evolving faster than organizations can adapt - companies are increasingly steering toward the future by investing in their digital transformation. In most organizations, however, these digital transformation e?orts often take place in isolated pockets, sometimes with little coordination and collaboration across the enterprise. Even still, these movements are important and often driven by individuals who share a deep expertise and passion for digital and are ardent advocates of its potential to help their companies compete more e?ectively. These individuals are the "digital change agents" and they represent the future of the organization. While change agents are well-versed in all things digital, they aren't necessarily seasoned or trained at navigating the cultural dynamics that drive change in an organization. They typically pick up leadership and change-management skills on the ?ly as they learn to face and manage the behavioral challenges that often prevent colleagues from accepting their perspectives, ideas, and digital innovations. There is no one type of change agent, however, as they each bring to the table di?erent skillsets, goals, and aspirations. But they all wear similar hats at di?erent points in their journey, serving as data gatherers and storytellers, in?luencers and case makers, relationship builders, and champions of digital transformation. With support and guidance from the C?Suite, change agents spread digital literacy, drive collaboration between silos, build internal bridges with executives, and help accelerate their organization's progress across Altimeter'sSix Stages of Digital Transformation
The Digital Change Agent's Manifesto is the result of more than ?ive years of research and30 interviews with those who have led digital transformation initiatives within the world's
most renowned brands, including Coca-Cola, Equifax, FCC, NFL, Samsung, Starbucks, and Visa, among many others. In our conversations, we uncovered that behind every evolving enterprise, there is a human narrative, rich with stories of people learning, struggling, and eventually mastering how to drive a uni?ied digital transformation strategy. We learned that change agents are often early adopters of digital trends who want to help their companies modernize how they operate and compete. Many started as digital advocates and, over time, developed into experienced transformers. The interviewees' advice for likeminded individuals form the basis of a 10-strategy manifesto designed to guide the e?orts of digital change agents at every level. The report will provide executives with insight into who these change agents are and how they think, the hurdles they experience, and how they can bene?it the organization when they are properly supported.3 | www.altimetergroup.com | @altimetergroup | info@altimetergroup.com
BUSINESS AS USUAL
Organizations operate with a
familiar legacy perspective of customers, processes, metrics, business models, and technology, believing that it remains the solution to digital relevance.THE SIX STAGES OF DIGITAL TRANSFORMATION
"The Six Stages of Digital Transformation." Altimeter Group, 2016. Download the report herePRESENT AND ACTIVE
Pockets of experimentation
are driving digital literacy and creativity, throughout the organization while aiming to improve and amplify speci?ic touchpoints and processesFORMALIZED
Experimentation becomes
intentional while executing at more promising and capable levels. Initiatives become bolder and, as a result, change agents seek executive support for new resources and technology.STRATEGIC
Individual groups recognize
the strength in collaboration as their research, work, and shared insights contribute to new strategic roadmaps that plan for digital transformation ownership, e?orts, and investments.CONVERGED
A dedicated digital transformation
team forms to guide strategy and operations based on business and customer-centric goals. the new infrastructure of the organization takes shape as roles, expertise, models, processes, and systems to support transformation are solidi?iedINNOVATIVE
AND ADAPTIVE
Digital transformation becomes
a way of business as executives and strategists recognize that change is constant. A new ecosystem is established to identify and act upon technology and market trends in pilot and, eventually, at scale.4 | www.altimetergroup.com | @altimetergroup | info@altimetergroup.com
Introduction
Report Highlights
Digital Change Agents - Driving Digital Transformation and Managing ChangeWhere Do Digital Change Agents Rise From?
The Critical Roles of Digital Change Agents
Common Challenges Digital Change Agents Face
Change Agents Need Leadership Support
The Digital Change Agent's Manifesto
Conclusion: The Value of Digital Change Agents
End Notes
Ecosystem Input
About the Author
About Altimeter, a Prophet company
How to Work with Us
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