The University of Toronto is a leader in research and innovation. Department of Management faculty are highly research-active in areas of Accounting, Finance, Marketing, Organizational Behavior and Human Resources, and Strategic Management..
Good brand management drives business growth and company value. This course will help you understand everything about it, from strategy and planning to
Take part in lectures, discussions and case studies that bring brand thinking to life. Apply brand management principles, offline and online, to manufacturing,
The Certificate in Brand Management will help you develop and execute superior strategies that align brand and business goals. You'll learn how to track brand equity and value, evaluate the return on investment (ROI) of individual marketing investments and explore and develop new leadership skills.
Supporting Resources
Marketing at Rotman
Topics Covered
The key to effective marketing is understanding customers and delivering what they want at a price that they are willing and able to pay. This requires you to analyze both structured quantitative data, the form of numerical metrics and statistics, and less structured qualitative information, in the form of human needs and perceptions, to generate i.
Brand management university of toronto
Hotel in Toronto, Ontario
The Chelsea Hotel, Toronto is the largest hotel in Canada, located at 33 Gerrard Street West in Toronto, Ontario. The 26 floor, 83.72 metres (274.7 ft) hotel contains 1,590 guest rooms and suites, with 5 basements and 18 elevators.
James Alan Brander is a Canadian economist and a professor of Asia-Pacific International Trade, University of British Columbia. He is known as co-author of a seminal 1986 article in The American Economic Review, with Tracy R. Lewis, on Oligopoly and Financial Structure: The Limited Liability Effect, as well as his work in international trade with Barbara Spencer, particularly the Brander–Spencer model, in which a government can enhance national welfare by subsidizing domestic firms to aid in their competition against foreign markets
