Course aim. To equip students to critically apply knowledge of contemporary brand management practices and to make evidence-based decisions for evolving
This course examines marketing concepts through the lens of a Brand Manager: brands in consumer minds; how brands compete; target marketing; segmentation & brand differentiation; mental availability of the brand through consumer memory structures; how to identify and use your brand assets and key brand performance
To equip students to critically apply knowledge of contemporary brand management practices and to make evidence-based decisions for evolving brand-related tasks
Course Aim
To equip students to critically apply knowledge of contemporary brand management practices and to make evidence-based decisions for evolving brand-related tasks in diverse contexts.
Course Content
This course examines marketing concepts through the lens of a Brand Manager: brands in consumer minds; how brands compete; target marketing; segmentation & brand differentiation; mental availability of the brand through consumer memory structures; how to identify and use your brand assets and key brand performance metrics.
This course also introduc.
How can a student develop a brand management case study?
Further, the student must demonstrate knowledge and application in analysing brand management case studies by evaluating, judging and justifying the concepts.
Thereby developing brand strategies.
Is UNISA a good school for business?
Ranked No. 1 in SA and Top 10 in Australia for Business and Management5.
UniSA’s campus facilities are ranked No. 1 in SA for Business and Management6. 1UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited.
Teaching Method
Note: These components may or may not be scheduled in every study period.
Please refer to the timetable for further details.
Textbook
Romaniuk, J & Sharp, B 2021, How brands grow: Part 2 (revised), 2nd edition, Oxford University Press ANZ, Melbourne, Australia
Where can I study a Master of management (advertising and brand management)?
Study Master of Management (Advertising and Brand Management) at the University of South Australia (UniSA).
Information for International students.
The Master of Management (Advertising and Brand Management) will equip you with the knowledge and skills to become an invaluable decision maker at a managerial level, in any industry.
Study .
Who accredits UniSA Business?
UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
UniSA is a global leader in Brand Management research2.
Gain advanced management knowledge with a focus on digital media, the design and planning of effective media, and brand management strategy.
