Brand manager longines

  • Is Longines part of the Swatch Group?

    The group owns the Swatch product line and other luxury brands, including Blancpain, Breguet, Certina, ETA, Glash\xfctte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot..

  • Who is Longines owned by?

    Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983..

  • Purchased in 1971 by 'Ebauches SA', Longines slowly surrendered Research & Production capabilities of their own when they merged in 1983 into the watchmaking colossus that would later become known as the 'Swatch Group'.
Olivier Pacini - Brand Manager Longines France - Le The Swatch Group France | LinkedIn.

When did SSIH merge with Longines?

In 1983, Longines' owner ASUAG merged with SSIH (which owned Omega SA) to form the Société Suisse de Microélectronique et d'Horlogerie (SMH).
SMH became The Swatch Group in 1988, and Longines continued without R&D and production activities of its own.

Who is the CEO of Longines?

Matthias Breschan, currently head of Rado and member of the Extended Group Management Board, is being named CEO of Longines.
After 51 years with the Group, Walter von Känel is taking his well-deserved retirement.
He has been elected Honorary Chairman of Longines and will remain Chairman of the Longines Foundation.

Who makes Longines watches?

Longines was also one of the first watch brands to be registered, and the hourglass logo is considered today to be the longest-lived brand mark in the world! The present Longines company traces its roots toAuguste Agassiz, who came to Saint-Imier in 1832 and started his own watchmaking company.

Why is Longines a great brand?

As pioneers of machine manufacturing, Longines was ahead of its time as early adopters of factory processes and technological advances.
Longines is also the oldest brand in the world to be registered with WIPO, the World Intellectual Property Organisation.


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