Development communication and extension

  • - Extension is a process of working with rural people in order to improve their livelihoods.
    This involves helping farmers to improve the productivity of their agriculture and also developing their abilities to direct their own future development.

  • How does communication relate to extension?

    Extension communication takes many forms, including face-to-face meetings, newsletters, websites, social media, and videos.
    The extension needs to use a variety of communication methods to reach as many people as possible.
    The extension is available to everyone, regardless of location..

  • What is extension and communication?

    Extension communication takes many forms, including face-to-face meetings, newsletters, websites, social media, and videos.
    The extension needs to use a variety of communication methods to reach as many people as possible.
    The extension is available to everyone, regardless of location..

  • What is extension in development?

    - Extension is a process of working with rural people in order to improve their livelihoods.
    This involves helping farmers to improve the productivity of their agriculture and also developing their abilities to direct their own future development..

  • Why is communication important for extension work?

    Communication – the sharing of ideas and information – forms a large part of the extension agent's job.
    By passing on ideas, advice and information, he hopes to influence the decisions of farmers..

  • Extension is any activity that works with farmers and their families in order to improve the economic and social conditions of their lives and to develop their ability to take responsibility for their own future development.
  • Mass media in extension
    Mass media are those channels of communication which can expose large numbers of people to the same information at the same time.
    They include media which convey information by sound (radio, audio cassettes); moving pictures (television, film, video); and print (posters, newspapers, leaflets).
Development communication and extension (advisory services) are important instruments for encouraging dialogue about science-based farming solutions with communities, helping to stimulate agricultural production. However, they are often under resourced.

What is development communication and extension?

Development communication and extension (aadvisory services) are important instruments for encouraging dialogue about science-based farming solutions with communities, helping to stimulate agricultural production.
However, they are often under resourced.

What is development communication policy?

Development communication policy covers formal and informal processes where interests are defined, expressed and negotiated by actors with different levels of power and with the goal of influencing policy decisions.

What is development communication & extension?

The course was restructured and the nomenclature Development Communication and Extension came into being in 2007

The students are trained to be experts in understanding behaviour change communication and developing media and methodologies for the same

What is the role of communication in extension?

Communication in extension plays an important role in technology transfer, however, many field extension workers are poorly trained in this particular area and also in the development of educational materials

This publication was prepared as a teaching and learning guide for all those working in rural communities


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