Development communication meaning and definition

  • Development communication has five areas of practice:
    Community/ development broadcasting.
    Development journalism.
    Educational communication.
    Science communication.
Development Communication, has been alternatively defined as a type of marketing and public opinion research that is used specifically to develop effective communication or as the use of communication to promote social development.

Definitions of Development Communication

There are various definitions of Development Communications.
According to Erskine Childers -Development support communication is a discipline in development planning and implementation in which more adequate account is taken of human behavioural factors in the design of development projects and their objectives.
According to World Bank- Development.

What Is Development Communication?

Development communicationis a discipline in development planning and implementation in which a more adequate account is taken of human behavioural factors in the design of development projects and their objectives.
Development Communication consists of two broad concepts- Development and Communication.
The word development can be seen as the overal.

What is the value of communication for development and social change?

A highly considered value is the showing of respect and appreciation for the uniqueness of specific situations and identities in social change environments.
In the field of Communication for Development and Social Change, it is considered important that the chosen methods should be connected with the used theoretical perspective.


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