Consumer behaviour explanation

  • What factors explain consumer Behaviour?

    Psychological (motivation, perception, learning, beliefs and attitudes) Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept) Social (reference groups, family, roles and status) Cultural (culture, subculture, social class system)..

  • Consumer behavior is the study of their buying choices, i.e., why they buy or don't buy a specific product or service, the processes of decision-making, and the motivations behind those decisions.
    One of the most critical factors in marketing is understanding consumer behavior.
Consumer behavior is the study of the elements that influence individuals' purchasing decisions, including environmental, psychological, and societal factors.
Consumer behaviour in marketing refers to the actions and decisions that people make when they are purchasing or using products. Consumer psychology in particular is an important field of study within marketing as it helps businesses to understand why people make the decisions they do.

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