Consumer behaviour is

Consumer behavior refers to the study of how customers (individuals and organizations) satisfy their needs and wants by choosing, purchasing, using, and disposing of goods, ideas, and services.

What is consumer behavior? Consumer behavior is the actions and decisions that people or households make when they choose, buy, use, and dispose of a product or service. Many psychological, sociological, and cultural elements play a role in how consumers engage with the market.

What Is Consumer Behavior?

Consumer behavior is how people feel and think when they are deciding whether to buy a product.
In the study of consumer behavior, researchers might examine what people buy, when and how often they buy it, where they usually buy it, why they buy it and more.
For example, in analyzing antiperspirant sales, researchers may notice that people usually .

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