Consumer behaviour journal pdf

"The field of consumer behaviour studies deals with how individuals, groups and organizations. select, buy, use and dispose of goods, services, ideas or experiences that meet their needs and. desires." (Kotler, 2003, p. 233)
Journal of Consumer Behaviour is listed in a wide range of abstracting and indexing databases like Scopus, Web of Science and Research.com.

PDF | This paper presents a conceptual model of means–end theory. The proposed model, built on Gutman's (1982) contributions to means–end theory,.