Consumer behaviour key trends

  • What are consumer trends?

    Somewhat unsurprisingly, consumer trends are about consumers: how they behave, what they want, and how they view the world around them.
    More importantly for business professionals, trends unlock opportunities..

  • What are the key consumer behaviour concepts?

    There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, and complex buying behavior.
    Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands..

  • What are the trends in consumer behaviour?

    5 Consumer Behavior Trends in 2022.
    Technology, personal perception, environmentalism and convenience are prime movers for 2022's consumers.
    Keep these trends in mind when developing a marketing and communications strategy..

  • What is a trend analysis in consumer behavior?

    Trend analysis is a methodology used in research to gather and study data for prediction-making about future consumer behavior based on the trend analysis of observed and recorded data from past and ongoing trends..

  • Somewhat unsurprisingly, consumer trends are about consumers: how they behave, what they want, and how they view the world around them.
    More importantly for business professionals, trends unlock opportunities.
  • Trend analysis is a methodology used in research to gather and study data for prediction-making about future consumer behavior based on the trend analysis of observed and recorded data from past and ongoing trends.
Some of the consumer behavior trends we'll be looking at in this article include:
  • The demand for more convenient payment options.
  • Social commerce.
  • Personalization using zero-party data.
  • Macro-influencer popularity.
  • Omnichannel experiences.
  • Quality over quantity of products.
  • Mobile shopping.
  • Sustainability practices.
Key takeaways on trends in consumer behaviour Sustainability and Social Responsibility Matter: Many consumers consider the environmental and social impacts of their purchases. Companies must align their brand values with sustainability and social issues that resonate with their audience.

Build Scale and Pursue Personalization

Companies that wish to keep up must speed up—and scale up.
The pandemic created a greater chasm between retail leaders and laggards: more than 90 percent of growth in retail market cap was driven by 25 large, tech-forward retailers.
We expect further market consolidation, accelerated by the end of cheap capital.
But scale must not come at the expen.

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How can companies turn behaviors into habits?

To help turn behaviors into habits, companies should identify the contextual cues that drive the behaviors.
A contextual cue can be a particular task, time of day, or object placement.
For example, more consumers are keeping hand sanitizer and disinfecting wipes near entryways for easy access and as a reminder to keep hands and surfaces clean.

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How do you analyze consumer behavior?

Analyze consumer beliefs and behaviors at a granular level.
According to behavioral science, the set of beliefs that a consumer holds about the world is a key influencer of consumer behavior.

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What behaviors make the consumer journey what it is right now?

Join our Google analysts as they discuss three key behaviors making the consumer journey what it is right now.
For example, about a third of consumers globally in surveyed markets are spending more time making decisions, considering more brands, and considering more stores and retailers.


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