Consumer behaviour leon g schiffman

$14.79The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research. Read more. From the

Are print ads a good example of con- sumer behavior?

Finally, in its first edition, this book was the first one ever to use print ads as illustrations of con- sumer behavior—which has been imitated by most marketing textbooks—and this edition includes ,scores of new ads.

Who is Leon Schiffman?

xxix Leon G.
Schiffman, Ph.D., most recently the J.
Donald Kennedy Endowed Chaired Professor of Marketing, is currently a professor emeritus at The Peter J.
Tobin College of Business, St.
Johns University.

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