Influencing Factors
Individuals purchase certain goods or services in order to fulfil a need.
Sometimes this need is a basic one, such as the need for food or shelter.
Other times this need is closely linked to hobbies, lifestyle, culture, religion, a classification developed by Maslow (1943) and pictured below.
This chapter will cover the motivational factors which i.
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Level of Involvement
Depending on the potential length of use of the product, its price and all factors normally influencing the buying behaviour of consumers, like their economic situation or needs and desires, the buyer can skip some of the steps in the decision making process, or spend a longer time on evaluating alternatives and ending up not purchasing any of them.
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Models of Buyer Behaviour
In order to aid companies in studying and understanding their target audience buying behaviour, a number of models serve as guidance for information gathering and strategy design, in order to ensure that companies dedicate their attention to the most relevant aspects from the consumer’s viewpoint.
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Summary
The study of buyer behaviour is a complex task for companies, which can aid them in gaining and maintaining the loyalty of their consumers.
Companies need to study their target consumers’ behaviour in order to know how to respond to their needs and desires, as well as shape these through effective marketing that targets their motivation, cultural, .
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Types of Buying Situations
Any new purchase requires a distinct level of effort from the buyer, depending on their existing knowledge and experience in regards to that particular purchase.
This includes the information they have about the product or service, the vendor, their reliability and reputation in the market, better deals for the same purchase, etc.
There are three t.
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What Is Consumer behaviour?
This chapter will outline the key concepts which will make the subject of this paper, as well as the importance of studying consumer behaviour and its various business applications.
Consumer behaviour studies are crucial in strategic marketing planning, which guides the company towards the most appropriate tactics to be adopted in their respective .
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What is consumer buyer behaviour?
Consumer buyer behaviour is therefore the in-depth study of the internal and external factors which contribute to a customer’s decision to purchase a particular product from the competing offers available in the market (Underhill, 2009).
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What is the introduction to consumer behavior?
Log in Chapter 1 –An Introduction to Consumer Behaviour Introduction:
Consumer Behaviour:People in the Marketplace -Typical Consumer (Aspects of Consumer Behaviour): oDescribed and compared with other Useful to categorize you in terms of age sex income occupation Demographics:objectively measurable descriptive characteristics . 