Consumer Behavior Models
Through observation and research, there have been developed several models which further explains the buying behavior of consumers and which includes black box, personal variables as well as complex models.
1) Black-box model:This model is based upon external stimulus-response which means that a point triggers the consumer’s mind to make a purchasi.
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Definition of Consumer Behavior
Consumer behavior can be defined as the study of psychological, physical and social actions when individuals buy, use and dispose of products, services, ideas, and practices.
In other words, consumer behavior is the study of how consumers will make their buying decisionand what those factors which support or influence these decisions.
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Factor Affecting Consumer Behavior
Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include:
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What Is Consumer Behavior in Marketing?
In marketing, understanding consumer behavior has become very important for businesses.
Consumer behavior refers to the study which analyzes how consumers make decisions about their wants, needs, buying or act with respect to a product, service or organization.
It is very critical to understand the behavior of consumers to analyze the behavior of p.
