Consumer behaviour knec notes

What do you mean by consumer behavior?

Consumer behavior is the study of the elements that influence individuals' purchasing decisions, including environmental, psychological, and societal factors..

6 steps to conduct an effective customer behavior analysis

1. Segment your audience
2. Identify key selling points
3. Gather as much data as possible
4. Compare quantitative and qualitative data
5. Use your results to optimize your customer journey and campaigns
6. Analyze, adjust, and repeat