Consumer behaviour kotler ppt

Consumer Behaviour. 1. MARKETING MANAGEMENT 12 th edition 6 Analyzing Consumer Markets Kotler Keller; 2. 3. Emerging Trends in Consumer Behavior Metrosexual 

What is business buyer behavior?

6.
Business buyer behaviorBusiness buyer behavior refers to the buying behavior of the organization thatbuys goods and services for use in production of other products and servicesthat are sold to others. 7.
A model of business buyer behavior 8.


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