Consumer behaviour usyd

  • This course provides a detailed understanding of how marketers create value for customers, what motivates shoppers to buy, how consumers process information and make decisions, persuasion techniques, cross-cultural influences on consumer behavior, and the impact of sustainable business practices on consumer choice.
This unit examines the psychological, social, and cultural aspects of consumer behaviour on the marketing decisions of public and private organisations.

What is a consumer psychology course?

Study of the basic principles of consumer behavior which offers insight into the buyer-seller relationship.
Application of theories from psychology, social psychology and economics are examined.
Course examines concepts that have implications for marketing management decisions.
MKTG 252 Introduction to Digital Marketing 3 Credits .

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What is young consumer behaviour?

Young Consumer Behaviour:

  • A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members.
    The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality.

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