Consumer behavior worksheet

For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in the fast food market

In this exercise, students review the results of a multi-attribute attitude model, which compares consumer’s perceptions of two fast food restaurants (McDonald’s and Burger King)

Examples include shoplifting, fraud, and abusive consumer behavior

Consumer misbehavior can disrupt consump- tion activities and can cause loss to your business both in revenue and in the loss of other consumers

All businesses are at risk of experiencing consumer misbehavior

Consumer behavior represents the study of individuals and the activities that take place to satisfy their realized needs

That satisfaction comes from the processes used in selecting, securing, and using products or services when the benefits received from those processes meet or exceed consumers’ expectations