Consumer behaviour introduction ppt

  • What is the introduction of buyer Behaviour?

    Buyer behavior refers to the decision and acts people undertake to buy products or services for individual or group use.
    It's synonymous with the term “consumer buying behavior,” which often applies to individual customers in contrast to businesses.
    Buyer behavior is the driving force behind any marketing process..

  • What is the introduction of consumer behavior?

    Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
    It refers to the actions of the consumers in the marketplace and the underlying motives for those actions..

  • It attempts to understand the buyer decision making process both individually & in groups.
    It studies the individual consumers such as demographics & behavioural aspects to understand the people's wants.
    It is a process where consumer decide what to buy, when to buy, how to buy, where to buy & how much to buy.
Introduction to Consumer Behavior - Download as a PDF or view online for free.

Why should you study consumer behavior?

The knowledge of consumer behavior actually allows you to improve your marketing strategy

It helps you understand the way your consumer thinks, feels, reasons, and selects between alternatives

You can use the knowledge you gain from study- ing consumer behavior to create effective marketing campaigns that speak directly to specific consumers


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