Consumer behaviour chapter 3

To some degree, consumers in the same social class exhibit similar purchasing behavior

Most market researchers consider a person’s family to be one of the biggest determinants of buying behavior

Reference groups are groups that a consumer identifies with and wants to join

It also categorized consumer buying behavior into four types: complex buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior

As we mentioned earlier in the chapter, consumer behavior is influenced by many things, including environmental and marketing factors, the situation, personal and psychological factors, family, and culture

Businesses try to figure out trends so they can reach the people most likely to buy their products in the most cost-effective way possible