Consumer behaviour definition pdf

  • How do you define consumer Behaviour?

    What do you mean by consumer behavior? Consumer behavior is the study of how people make purchase decisions to satisfy their needs, wants, or desires and how their emotional, mental, and behavioral responses influence the buying decision..

Consumer behavior, according to Nassè (2021) , refers to the study of how individuals or groups of people make decisions regarding the purchase, use, and disposal of goods, services, ideas, or experiences.

What are the four models of consumer behaviour?

The discussion below will focus on four historic models of consumer behaviour, namely Bettman's information processing model, the Nicosia model, the Howard Sheth model and the Howard mode\

As stated above, the Engel, Blackwell, and Miniard will be discussed in greater detail in an attempt to indicate the factors influencing consumer behaviour


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