What is the scope of consumer behaviour

What is the definition and scope of the concept of consumer?
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities..

What is consumer behavior in marketing?

Consumer behavior is a crucial aspect of marketing that involves understanding the needs, preferences, and decision-making processes of consumers

The scope of consumer behavior is broad and encompasses various aspects of marketing, such as product development, pricing, promotion, and distribution

What is consumer behavior study?

Consumer behavior study help in identifying the unfulfilled needs and wants of consumers

This requires examining the friends and conditions operating in the Marketplace, consumer’s lifestyle, income levels, and energy influences

This may reveal unsatisfied needs and wants