Consumer behaviour study material pdf

  • Which of the following are methods of studying consumer behaviour?

    Researchers employ various research methods, including surveys, experiments, observational studies, and data analysis, to gain insights into consumer behavior and inform marketing strategies and business decisions..

What is consumer behaviour (CB)?

The term CB is defined as the behaviour that consumers’ display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs

CB focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items


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