Consumer behaviour research paper pdf

Consumer behaviour can also be defined as those acts of consumers directly involved in obtained using and disposing of economic goods and services, including the decision processes that preceded and determine these acts.
The goods are produced only to meet the needs of consumer._{Jul 17, 2021}

PDF | This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this.

Is there a literature review of Consumer Behavior Research?

Others have targeted the consumer behavior field such as the studies done by Kassarjian (1977) and Helgeson, Kluge, Mager, and Taylor (1984), but there is no current review of the field

Therefore, given the importance of consumer behavior research, a comprehensive literature study of more recent contributions to this area of research is warranted

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