Consumer behaviour notes bba pdf

Consumer Behaviour Page 8 f School of Distance Education According to the marketing concept, the marketer should be able to determine needs and wants of the target segment and provide product and service offerings more effectively and efficiently than competitors

Consumer behaviour refers to the behaviour that consumer display in searching, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs

According to Walter – “Consumer behaviour is the process where by individual decides what, where, when, how, from whom to purchase the goods and services