Consumer behaviour notes pdf free download

  • Consumer behaviour is the study of their buying choices, i.e., why they buy or don't buy a specific product or service, the processes of decision making, and the motivations behind those decisions.

What is consumer behaviour?

James F Engel, Roger D Blackwell and Paul Miniard

“The behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of, if products and services that they expect will satisfy their needs

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