Consumer behaviour towards online shopping research paper

  • What are the objectives of the study of consumer Behaviour towards online shopping?

    To identify the relationship of demographical factors that influence online shopping 2.
    To study the preferences of the consumers toward online shopping. 3.
    To study the satisfaction level of the consumers while they shop online..

  • What is the perception of consumers towards online shopping?

    Although consumers continue to purchase from a physical store, consumers feel very convenient to shop online since it frees the customer from personally visiting the store.
    Internet shopping has its own advantages and it reduces the effort of travelling to a physical store..

  • What is the study of consumer Behaviour toward?

    Solomon (1998) studied the consumer behaviour and said that it is the study of the processes involved when an individual selects, purchases, uses or disposes of products, services, ideas, or experiences to satisfy needs and desires..


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