Consumer behaviour for green products pdf

This implies that green consumer behaviours can be harnessed by demonstrating and communicating the benefits customers seek in partaking in green initiatives and this can aid in minimising the barriers to green behaviours (Lanzini & Thøgersen, 2014 )

The consequences of this environmental degradation has resulted in pollution, global warming etc which has become a cause of public concern which in turn lead to the green movement for the preservation of environment

The purpose of this paper was to understand the variables affecting the consumer buying behavior of green products

First of all, the green products consumers use contribute to the protection of the environment by consumers’ refusal to buy products that are harmful to the environment [ 28, 29 ]

Secondly, a green consumer can be defined as an individual who adopts environmentally-friendly behaviors and buys green products rather than standard products [ 30 ]