Consumer behaviour in tourism pdf

  • What is tourism consumer Behaviour?

    Consumer behavior is one of the most researched areas in tourism.
    This studies why a tourist chooses a particular destination and what are the driving factors that influence his decision for travelling..

  • In addition, consumers' age, gender, personal personality, etc., are all personal factors that will affect consumer behavior and psychological factors include motivation, perception, learning, attitude, etc.
    Individuals first generate motivation and needs for consumption and then generate perception.
Oct 29, 2013Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge 

What is travel behaviour (CB)?

CB remains one of the most researched areas in the marketing and tourism fields, with the terms ‘travel behaviour’ or ‘tourist behaviour’ typically used to describe this area of inquiry

Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism


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