Why is consumer behavior important

Why is consumer Behaviour important?
Consumer behavior helps companies understand what their customers want and need, so they can offer products and services that appeal to their target audience.
This is helpful for businesses who want to expand their reach into new markets or demographics._{Oct 12, 2022}.
Consumer behaviour in marketing refers to the actions and decisions that people make when they are purchasing or using products.
Consumer behaviour towards a product includes everything from the initial decision to buy it, to how they use it and whether or not they continue to purchase it in the future._{Apr 13, 2022}

Why is consumer behavior important?

Consumer behavior is not just important to attract new customers, but it is very important to retain existing customers as well

When a customer is happy about a particular product, he/she will repeat the purchase

Therefore, marketing the product should be done in such a way that it will convince customers to buy the product again and again