Consumer behaviour aspects

  • What are behavioral aspects of customers?

    Customer behavior refers to an individual's buying habits, including social trends, frequency patterns, and background factors influencing their decision to buy something.
    Businesses study customer behavior to understand their target audience and create more-enticing products and service offers..

  • What aspects may help us understand consumer behaviour?

    Consumer behavior is influenced by many external factors and internal factors such as situational, psychological, environmental, and marketing factors, personal factors, family, and culture..

There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural.

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