Consumer behaviour as a module

  • What is consumer behaviour module?

    The module examines fundamental processes in consumer behaviour, such as: decision-making, perception, learning, memory, the self, attitudes and persuasion.
    It also explores the extent to which these processes are influenced by individual, situational, environmental, inter-personal and cultural (sub-cultural) factors..

  • What is the purpose of studying consumer Behaviour to enable?

    You will need to take different messaging approaches for different consumer groups.
    A study of consumer behavior enables marketers to understand what motivates consumers to make purchases.
    Furthermore, the same motive can be utilized in advertising media to stir the desire to make a purchase..

  • Basic learning principles are at the heart of many advertising efforts.
    Learning refers to the process by which consumers change their behaviour after they gain information or experience.
    It's the reason you don't buy a bad product twice.
    Learning doesn't just affect what you buy; it affects how you shop.
The module examines fundamental processes in consumer behaviour, such as: decision-making, perception, learning, memory, the self, attitudes and persuasion. It also explores the extent to which these processes are influenced by individual, situational, environmental, inter-personal and cultural (sub-cultural) factors.
The module examines fundamental processes in consumer behaviour, such as: decision-making, perception, learning, memory, the self, attitudes and persuasion. It 

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