Consumer behaviour fashion industry

  • What are the factors influencing consumer Behaviour in fashion?

    Cultural Factors have a strong influence on consumer buying behavior.
    Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them..

  • What is a consumer in the fashion industry?

    Remember that a fashion consumer/customer is a person and as such, is a social being.
    Thus, they can go through changes and variables.
    Because of this, you must consider this package of traits and characteristics when trying to define this.
    Fashion lives to survive, invents, reinvents itself, and adapts to trends..

  • What is consumer behaviour in fashion industry?

    Consumer behaviour research is defined as the systematic and scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs.
    It is found that, knowledge of consumer behaviour directly affects marketing strategy.Feb 19, 2023.

  • Through multiple linear analysis, the partial test results showed that fashion involvement has a negative significant impact, while the simultaneous test results showed that both variables have a positive significant impact on impulse buying behavior.
  • Trend-based consumption
    Additionally, the constant influx of new designs and styles can create a sense of excitement and anticipation among consumers, encouraging them to continue to buy fast fashion to stay current with the latest styles keeping the consumer engaged and motivated to continue shopping.

How important are consumer values in the fashion industry in Nigeria?

Instrumental values (ease of purchase, cost, convenience, discount and product varieties) values are important to the Nigerian market; however, there is a preference for clothes that satisfy more terminal values

The study covered consumer values, fashion consciousness and online purchase in the fashion industry in an emerging market – Nigeria

Amid the shock and uncertainty that the fashion sector is facing during the COVID-19 crisis, there is a silver lining for the environm…

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