Consumer behaviour in gaming industry

  • What are the different types of gaming behavior?

    The four types of player behavior
    Video gaming is an activity that occurs on a continuum, from healthy to harmful.
    There are four types of gaming on this spectrum: recreational, at risk, problematic and disordered..

  • What is gaming behavior?

    Gaming disorder is defined in the 11th Revision of the International Classification of Diseases (ICD-11) as a pattern of gaming behavior (“digital-gaming” or “video-gaming”) characterized by impaired control over gaming, increasing priority given to gaming over other activities to the extent that gaming takes .

  • Who are target customers in gaming?

    Your game's target audience is the demographics and interests of the majority of it's players.
    For example if you're launching a match-3 puzzle game, your target audience is likely female, 35 years of age, and cares mostly about achievement over all other aspects of the game..

Jun 15, 2022Gamers are an attractive target for brands with the right message: Attitudes toward brands are on average 36% higher among players than non- 

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