Japanese consumer behaviour

What is the customer behavior in Japan?

Consumers in Japan are generally very brand loyal, however, the older population is more so than the younger generation.
There is a strong desire for new products and generally consumers adopt brand innovations though loyalty is declining.
Half of the population uses social media regularly..

Here are some tips:

1. Use formal language: Japanese business culture values formality, so it's important to address your client using formal language, such as adding -san to their name
2. Be polite and respectful: In Japanese culture, politeness and respect are highly valued
3. Listen actively: Japanese communication tends